The discontinuation of the Bronto platform has left many organizations seeking immediate solutions. If you’ve landed here, you’re likely grappling with the urgent need to find a new Email Service Provider (ESP) or marketing automation system to replace your former Bronto setup.
What Happened to Bronto Netsuite?
Earlier, `Oracle` announced the `Bronto Marketing Platform` has reached its End of Life (EOL) status. The final date of service is set for May 31, 2022. This announcement, delivered through an unspecified channel, surprised many Bronto clients, who found the communication abrupt.
`Oracle` suggested that clients “migrate your marketing automation and resources to the `Oracle Customer Experience Cloud`” to “create an overall superior customer experience.” This migration path primarily refers to `Responsys`, another Oracle product. However, industry experts widely advise against a direct move to `Responsys` without first evaluating other available options. A comprehensive review of alternatives is essential to ensure the chosen platform aligns best with current and future business needs.
Forced Changes for Bronto Users
For companies that had their marketing plans and budgets set for the year, the `Oracle`-`Netsuite`-`Bronto` EOL announcement forces an unexpected and rapid change. Retailers and eCommerce senders are particularly affected, as the given timeline provides only two narrow windows for evaluation and migration, often coinciding with holiday peaks and staff vacations.
Marketers prefer to focus on their day-to-day operations and strategic initiatives, not a rushed software selection process. The pressure to select and implement a new system correctly, without risking operational issues, can be a significant headache. This process is complex, demanding careful consideration to avoid costly mistakes.
Hundreds of Senders Actively Seeking Bronto Alternatives
Based on send monitoring data, there are over 500 domains and senders still actively using `Bronto`. All of these organizations are now urgently looking for viable `Bronto alternatives`. The widespread nature of this transition highlights a critical need for accessible guidance and support.
Essential Guidance for Bronto Senders
Recognizing the immediate need for clear direction, resources are being compiled to assist all affected senders through this transition. A free video “mini-masterclass” or lightning training is available to help navigate the selection process.
This training covers crucial aspects of choosing a new marketing platform:
* The paramount importance of a proper software selection process.
* How to effectively structure a thorough selection.
* Key strategies, common pitfalls, and best practices to ensure a successful migration.
You can access this valuable resource by filling out the form to request the mini-masterclass. This training is provided completely free of charge and without any obligation.