Mailmodo Review: Boost Engagement with Interactive AMP Emails

Mailmodo is an innovative email marketing platform designed for interactive email experiences, ideal for small and mid-size companies across both B2B and B2C sectors. Since its launch in 2020, Mailmodo has been recognized by YCombinator and has shown remarkable growth, driven by its focus on interactive email technology.

As a leader in AMP for email and interactive email sending, Mailmodo offers unique features. This review delves into its functionalities, pros, cons, and pricing to help you determine if it’s the right fit for your marketing needs. Here’s a quick summary:

Mailmodo’s Most Important Features

Mailmodo, while relatively new, offers a robust set of features that rival established email marketing tools. Key functionalities include:

1. Drag-and-Drop Editor: An intuitive, no-code email builder with versatile widgets for various use cases.
2. Visual Automation Builder: Create trigger-based email campaigns using lists, contact data, and integrations like Zapier and Integromat. API and webhook triggers are also supported.
3. AMP and Interactive Emails: Easily incorporate AMP email elements into templates, a unique offering. HTML fallback ensures emails display well even in inboxes that don’t support AMP.
4. Email Templates: Access to 63 modern email templates across 8 categories, all up-to-date and visually appealing.
5. Interactive Widgets Inside Emails: Embed forms, carts, calendar bookings, spin wheels, and more directly into your emails, boosting engagement and conversions.
6. AI Subject Line Generator: Get AI-powered subject line suggestions based on your email content, useful for A/B testing and overcoming writer’s block.

Mailmodo Review: How Does It Work?

Mailmodo is a comprehensive email marketing software that supports AMP for email. It provides modern email templates, automation features, in-email forms, and detailed analytics. Let’s explore these features in detail.

Mailmodo: Sending Interactive Emails

To begin sending interactive emails, navigate to the Campaigns menu after setting up your account. Click ‘create new campaigns’, choose an email template, edit it, select contacts, and review the email before sending. The process is streamlined and quick, often taking as little as 10 minutes if your email content is ready.

Interactive Email Templates in Mailmodo

The first step in sending interactive emails is selecting a template. Mailmodo natively supports AMP for email, an open-source framework by Google for creating dynamic, interactive email experiences. Learn more about the power of AMP for email here.

You have three options for templates:

1. Select a prebuilt template.
2. Upload your own custom template.
3. Choose a saved template from your collection.

Uploading custom templates is useful for agencies or teams with specific design needs. However, for most users, Mailmodo‘s extensive library of pre-built, interactive templates eliminates the need for coding.

The platform offers 63 email templates across 8 categories and over 20 layouts, including single-column, hybrid, and inverted pyramid designs. Whether you’re promoting a product, recommending items from your Shopify store, or sending an NPS survey, Mailmodo has a template to fit your needs.

These templates prioritize user experience with clear hierarchies, prominent CTAs, and pleasing aesthetics. While all templates include interactive features, you can also opt to send simple HTML emails.

Editing Interactive AMP Emails in Mailmodo

Once a template is chosen, Mailmodo‘s editor offers extensive customization.

You’ll find universal settings for fonts, body colors, paddings, and block adjustments in the right sidebar. The top bar features essential undo/redo functions, email previews, and improvement suggestions. Content is edited directly within the email interface, providing a real-time visual update.

Personalization is straightforward; a dropdown in the text editor toolbar allows you to insert merge tags that Mailmodo replaces with contact-specific data upon sending. Dynamic content can also personalize images and buttons.

To add interactivity, simply click the ‘+’ button to access a variety of interactive widgets:

• Layout widgets: Customize your email’s structural appearance.
• Basic elements: Add text, lists, videos, buttons, and more.
• Form block: Create basic forms, NPS surveys, and webinar sign-ups.
• Interactive elements: Incorporate spin wheels, emoji ratings, quizzes, calendars, calculators, and product recommendations.
• Saved blocks: Every custom block can be saved and reused for future emails.

These interactive AMP elements enhance engagement and reduce friction by allowing recipients to take action directly within the email, eliminating the need to visit a landing page.

The ‘Fallback’ option ensures your email remains functional and visually appealing in clients that don’t support AMP. For example, if you use an AMP booking form, you can add a ‘Book now’ button for the fallback version that redirects to a landing page.

Once your design and content are complete, click ‘Preview’ to see how your email appears in both AMP and HTML, across desktop and various mobile devices. The Mailmodo email editor autosaves your progress, preventing any loss of work.

When ready, add a compelling subject line, pre-header text, sender name, and email address. Then, select your mailing list and schedule the email. Mailmodo‘s subject line generator provides suggestions based on your email content, aiding in A/B testing.

Scheduling options include immediate dispatch, a specific time, or batched sending over 7 days. Mailmodo also offers send time optimization, analyzing past campaign data to determine the best delivery time for each contact.

The entire process of creating and sending interactive emails with Mailmodo is efficient and user-friendly. Mailmodo also provides suggestions to boost email performance, such as list hygiene, audience segmentation, and postmaster setup.

Automate AMP Email with Mailmodo

Mailmodo refers to automation workflows as ‘Journeys’. Email marketers utilize Journeys to:

1. Send automated emails based on user behavior and data.
2. Design user journeys using a visual drag-and-drop editor.
3. Analyze user behavior and optimize email drip sequences and automations.

To create a new journey, select ‘Journeys’ from the menu and click ‘Create New Journey’.

The drag-and-drop editor is straightforward, allowing you to easily add actions, delays, and conditions to your journey map. For instance, you can create a sequence starting with an email containing a submission form, then split the path based on whether the form was submitted or not. After a delay, follow-up emails can be sent, with different content for those who opened versus those who submitted a form.

Designing your email templates beforehand simplifies the process of assigning them to specific emails within your automation. Once activated, automations run seamlessly in the background.

These automations are invaluable for various goals, such as welcome email sequences for new subscribers or sales qualification emails for engaged leads, ultimately saving time and increasing conversions.

You can pause, add contacts, and duplicate automations as needed. Clicking on an automation reveals summary statistics (opens, clicks, unsubscribes) and activity logs.

Mailmodo excels at basic automation sequences. For more advanced automation and website tracking, you can leverage its webhooks or API.

Qualifying Leads: Forms in Emails

While Mailmodo doesn’t offer conventional landing pages or forms, it provides robust in-email form capabilities. The drag-and-drop email editor includes useful widgets to gather more information from your contacts.

Navigate to the AMP blocks and open the Forms section.

Here you’ll find 29 form options that can be directly added to your email. These forms are fully customizable with fields, headings, buttons, and colors to match your brand. Utilize widgets like Zoom webinar registration and NPS ratings to gauge lead interest and qualify them effectively.

List Management in Mailmodo

List management in Mailmodo is straightforward, offering four primary options for uploading contacts:

• Import CSV files.
• Add contacts manually.
• Import from integrated apps.
• Add contacts via API.

Creating segments is also simple. Choose a list, name your segment, and decide between a dynamic or static segment. Dynamic segments automatically add users who meet specified conditions, while static segments capture a snapshot of subscribers at a given time without future updates.

Segments can be filtered using contact information (user properties, preferences) or campaign activity (opens, clicks, form submissions, or the inverse). This allows for precise, personalized, and targeted segments.

Reporting and Analytics

To optimize your email marketing campaigns, understanding results is crucial. Mailmodo provides standard email statistics such as open rates, click rates, and unsubscribe rates.

Clicking on a campaign reveals detailed statistics, including form submissions, bounces, and delivery status. Mailmodo also offers a visual graph illustrating a campaign’s performance timeline.

You can track engagement (clicks, opens, form submissions for AMP emails) over time and break down performance by AMP or HTML versions for comparison. The analytics dashboard provides an overview of overall email performance, including open, click-to-open, bounce, and unsubscribe rates, along with data on your top 10 best or worst-performing campaigns within a specified timeframe.

The Summary section offers a campaign preview and sender details, while User Data, Submissions, and Insights provide contact-specific information, such as whether a person opened an email, filled out a form, and their submitted data.

Integrations

Mailmodo offers direct integrations with popular software platforms like Shopify, Salesforce, Hubspot, Calendly, Zoom, and others.

Beyond direct integrations, Mailmodo connects with over 4000 apps via Zapier, allowing you to import contacts, export form submissions, or trigger campaigns. A notable feature is the ability to integrate these services directly into AMP widgets, making it easy to embed Calendly bookings or Zoom webinar registrations within emails.

Mailmodo Customer Support

Customers can reach Mailmodo’s support team via live chat, email, or a 24/7 phone line. Additionally, users can book an email consultation to discuss specific needs. Mailmodo also offers dedicated IP, SMTP, and whitelisting assistance for AMP emails.

For improving email deliverability, Mailmodo provides email consultation and a helpful email deliverability checklist, covering essentials for inbox placement and proper rendering of interactive AMP emails.

For self-learning, Mailmodo offers a comprehensive help center, email examples, case studies, and guides.

Mailmodo Pricing and Plans

Mailmodo offers flexible pricing plans: Silver ($49/month), Gold ($199/month), and Platinum ($499/month). A free plan is available for those looking to start without immediate commitment.

The free plan is robust, including AMP emails, templates, most automation features, and contact management. Paid plans primarily scale based on your contact database size and team members. Each plan includes a certain number of contacts and emails, with additional email sending credits available for purchase (e.g., $20 can provide 20,000 to 50,000 emails, depending on your plan).

Here’s a comparison of Mailmodo’s pricing against other popular email marketing software:

* For MailerLite and Moosend, price based on 4 emails per contact each month.

The comparison clearly shows that Mailmodo is competitively priced, often matching or offering slightly lower rates than other software across most paid plans.

Mailmodo Pros and Cons

Mailmodo Interactive Email Marketing: Is It the Right AMP Email Software for You?

Mailmodo is an excellent tool for rapidly growing small businesses and marketers seeking professional, interactive email capabilities. It’s easy to learn and use, though it could benefit from additional features like dedicated landing pages. Here’s our score for Mailmodo:

• Ease of Use: 5 / 5
• Value for Money: 4.5 / 5
• Email Editor and Templates: 4.5 / 5
• Functionalities: 3.5 / 5
• Email Automation: 4 / 5
• Customer Service: 4 / 5

Total Score: 4.3 / 5

Mailmodo earned a strong 4.3 due to its outstanding email templates and exceptional value for money. Its templates are both visually appealing and fully editable with interactive elements. The value becomes clear when comparing Mailmodo’s monthly sending volumes and pricing against competitors, demonstrating its cost-effectiveness.

Frequently Asked Questions (FAQ)

Mailmodo Alternatives

Mailmodo vs. Brevo

Brevo (formerly Sendinblue) is a highly affordable email marketing tool available in six languages. It features advanced automation options and a built-in CRM, with its core strengths lying in email marketing automation and a free CRM. Compared to Mailmodo, Brevo is slightly more expensive, with its Starter plan beginning at $9 per month and the Business plan at $18/month for 5,000 emails. Brevo also allows for landing page creation but does not specifically focus on interactive or AMP emails.

Mailmodo vs. Mailchimp

Mailchimp is one of the most popular email marketing software providers, with numerous Mailchimp alternatives available. With over 20 years in the business, Mailchimp is widely used by marketers for creating newsletters, welcome emails, automations, forms, landing pages, and ads. Expect to pay a higher price for Mailchimp compared to Mailmodo. For 10,000 contacts, the Essential plan starts at $87 per month, and the Premium plan costs $299 a month. Mailchimp does not offer interactive or AMP email capabilities. For a full comparison, read our Mailchimp review.

Mailmodo vs. Klaviyo

Klaviyo is an email marketing software specifically tailored for eCommerce stores. It integrates seamlessly with Shopify and offers features such as modern templates, SMS marketing, automation sequences, and abandoned cart emails. For 10,000 contacts, Klaviyo typically costs $150 per month, which includes 100,000 emails per month, along with email and chat support. Klaviyo primarily serves the eCommerce sector and does not support interactive or AMP emails. For a more detailed comparison, check out our full Klaviyo review.