Shopify stands as a colossal force in the eCommerce landscape, empowering over a million online stores worldwide. If you’re running a Shopify store or planning to launch one, you know the competition is fierce. To truly thrive and amplify your sales, leveraging the right tools is paramount.
The Shopify App Store is a treasure trove, brimming with thousands of premium and free applications designed to enhance every aspect of your eCommerce business. Navigating this vast selection can be daunting, but we’re here to streamline the process. Below, we’ve curated a list of the best Shopify apps, trusted by both budding SMBs and established retailers. With eCommerce projected to generate over $4.28 trillion in revenue, there’s no better time to optimize your store for success.
Best Shopify Apps for Email Marketing
Email marketing consistently delivers one of the highest returns on investment (ROI) in digital marketing, making it an essential priority for any online store. While Shopify offers native email tools, dedicated apps provide superior functionality for achieving optimal results. Here are the top Shopify apps for elevating your email marketing game.
1. Brevo
Brevo (formerly Sendinblue) is a comprehensive email marketing and CRM platform tailored for small to medium businesses. It simplifies campaign creation with a drag-and-drop email designer, provides insightful statistics, offers straightforward automation, and includes a library of free templates. It earns its spot on our list for its user-friendliness and direct integrations.
With Brevo, you can easily set up automated abandoned cart, anniversary, and promotional campaigns. For regular newsletters, a wide array of templates ensures your communications are always professional and engaging. Savvy Shopify merchants can leverage automation triggers based on page visits and in-store visitor behavior. You can get Brevo for free to test its features and send up to 300 emails daily. Paid plans start at $9.
2. SwiftERM Predictive Personalisation
SwiftERM is a leading predictive personalization app designed specifically for eCommerce marketing. Personalization is a critical driver for eCommerce growth, far surpassing the effectiveness of traditional audience segmentation.
SwiftERM employs a sophisticated predictive analytic algorithm to identify which products each individual consumer in your database is most likely to purchase next. It then automatically suggests these items, often before the customer even begins searching. This results in significantly higher Customer Lifetime Value (CLV), Average Order Value (AOV), and Click-Through Rates (CTR), while also reducing your Return Rate (RoR). This Shopify app is 100% automatic, requiring zero human input, making it an effortless way to boost sales. It delivers an impressive average ROI of 1500%.
3. Klaviyo Marketing Automation
Klaviyo is a top-tier Shopify app for email marketing and marketing automation, trusted by over 260,000 customers for driving sales and growth. The core strategy for scaling your Shopify store involves acquiring new customers, enhancing customer retention, increasing purchase frequency, and maximizing customer value.
Klaviyo offers:
- Advanced personalization and targeting features.
- Pre-built automation templates for effective lead capture and customer retention.
- Versatile templates for forms and emails.
- Robust SMS marketing capabilities.
Its detailed reporting provides valuable insights into website visitors, loyal subscribers, and established customers, fueling an optimized email marketing and automation strategy. You’ll know exactly how much revenue each campaign generates. Klaviyo offers three pricing plans: a free version with a limit of 250 emails and 50 SMS contacts, an Email plan ($12/month) unlocking all features for up to 500 email contacts, and a $5/month SMS plan. Pricing scales with your subscriber list. Users praise Klaviyo for its rich feature set, giving it a 4.2/5 rating in the Shopify app store. For more details, explore Klaviyo pricing.
4. Omnisend
Omnisend is an all-in-one email marketing, automation, and SMS marketing app utilized by over 70,000 marketers aiming to boost sales and streamline their workflow.
Omnisend provides pre-built automation workflows, customizable email templates, efficient list management, and robust SMS and push notification features. It’s particularly renowned for its exceptional customer support and ease of use, boasting a G2 rating of 9.3 in its category.
Key reasons to consider Omnisend:
- Reduce workload with intuitive automation workflows.
- Choose from a selection of useful and visually appealing email templates.
- Improve sales effectiveness with targeted segmentation.
- Monitor your activities and campaign health with a comprehensive sales dashboard and performance reports.
Omnisend offers a free plan limited to 250 subscribers. The Standard plan ($16/month) and Pro plan ($59/month) provide more features and larger contact lists. Customers frequently commend Omnisend for its ease of use, simple automations, and clear data interpretation, leading to a 4.7-star rating in the Shopify store. For detailed plan information, visit Omnisend pricing.
Best Shopify Apps for Marketing
Even with the most appealing store design, an exquisite product collection, and competitive prices, your efforts won’t yield results if customers don’t know your store exists. The following apps are designed to generate buzz, increase visibility, and attract new customers to your brilliant online store.
5. ReferralCandy
ReferralCandy is a powerful app that empowers online businesses to run seamless customer referral programs. This referral marketing solution manages every aspect of your program, from tracking referral sales to automatically processing rewards payouts.
With a decade of experience, ReferralCandy has helped over 30,000 brands harness the power of word-of-mouth marketing, transforming satisfied customers into an enthusiastic marketing team.
Benefits include:
- Automated reward payouts, freeing up your time to focus on core business operations.
- Comprehensive referral tracking to accurately measure the incremental sales generated.
- Built-in fraud and spam detection to maximize your program’s returns and integrity.
ReferralCandy costs $49/month, with a free month’s trial available to get you started. Users consistently praise its excellent customer service and ease of use, reflected in its 4.8/5-star rating on the Shopify app store.
6. Opinew
Opinew is a dedicated Shopify app for collecting product reviews, featuring the ability to include customer videos and photos. It allows users to import reviews from platforms like eBay, Amazon, and AliExpress, instantly adding crucial social proof to your store. When prospective buyers see authentic reviews from other customers, their confidence in making a purchase significantly increases.
Opinew also includes an SMS/email management system to streamline the process of requesting reviews from your customers. By improving conversion rates, building your store’s authority, and boosting SEO, Opinew is an ideal tool for Shopify store owners. It offers dynamic pricing plans ranging from $9 to $499, with a 14-day free trial available before committing to a paid plan. Customers frequently rave about its support team, often citing their assistance with various issues in 5-star reviews.
7. ContentStudio
ContentStudio is a comprehensive content marketing and social media management platform. It allows you to manage, schedule, and track content across all major social media platforms from a single, intuitive interface. Over 70,000 professionals rely on ContentStudio for their social media content management needs.
The platform offers a wealth of features to advertise your content effectively and integrates seamlessly with design tools like Canva and Crello, eliminating the need for separate third-party applications. ContentStudio is available in four plans: PRO ($49/month) for solo marketers, Small ($99/month), Medium ($199/month), and Large ($299/month) for businesses and agencies. Users commend its content discovery features and the high quality of customer support.
Best Shopify Apps for Sales
Driving sales on your Shopify store doesn’t require aggressive tactics. Instead, smart apps can help you optimize pricing, create captivating product designs, and efficiently manage your sales process. Let’s explore the tools that can streamline your sales efforts.
8. HubSpot CRM
HubSpot CRM is an all-in-one marketing system designed to organize, track, and nurture your leads and customers. The best part? The core HubSpot CRM is a free Shopify app, making it an excellent choice for testing the waters. For full functionality and scalability, paid plans are available.
The HubSpot Shopify app seamlessly syncs your online store data with HubSpot, enabling personalized and automated marketing campaigns. You can craft targeted strategies for new customers, repeat buyers, and all site visitors. HubSpot CRM tracks all customer interactions, storing this data in a clean, easily accessible timeline. This comprehensive record empowers you to better tailor your approach when engaging with prospects and customers.
9. Printify
With the Printify Shopify app, you can effortlessly create and sell custom products. The most appealing aspect? You only need to focus on designing and selling, as Printify handles all aspects of production, printing, and shipping. This makes it an ideal solution for dropshippers and store owners seeking to reduce their workload and concentrate on growing their sales.
Notable Printify features include:
- A 3D mockup generator to visualize your designs on products.
- An extensive catalog of over 250 customizable products.
- Access to print providers in 90+ countries for faster order fulfillment.
- A free plan supporting up to 5 stores.
Printify offers a free plan with unlimited designs, support for 5 stores, a mockup generator, and 24/7 support. The paid plan is $29/month, including a self-serve help desk and a 20% discount on all sourced products. Customers particularly appreciate the mockup generator and the app’s ease of use, along with the quality of products. However, some have noted occasional complaints about shipping times. Printify holds a 4.2-star rating in the app store.
10. Spocket
Spocket is widely recognized as one of the best Shopify apps for dropshippers targeting customers in the US and EU. Through the Spocket marketplace, you can efficiently search for ideal dropshipping products tailored to your specific needs.
Any Shopify merchant can identify suppliers with physical locations closest to their store’s customers, significantly reducing delivery and shipping times, which is key to buyer satisfaction. Spocket excels in Shopify dropshipping automation. A one-click import feature allows you to add unlimited products to your eCommerce store, complete with descriptions and images. Order fulfillment automatically routes orders to the corresponding dropship suppliers, and Spocket provides real-time inventory updates to prevent overselling.
11. Shopney
With 3 out of 4 online shoppers preferring mobile devices, offering an exceptional mobile shopping experience is crucial. Shopney allows you to build a native mobile app for your Shopify store, providing the best possible mobile experience. It is the best-rated Shopify mobile app builder, boasting over 450 customer reviews and a 5.0 overall rating in the Shopify App Store.
Shopney features a fast checkout process to minimize abandoned cart rates, and you can send free push notifications to save on marketing costs. Additionally, you can integrate live chat into your app to personalize the customer’s shopping journey. With Shopney, you can transform your Shopify store into a native iOS and Android app without any coding or design skills. It offers 24/7 multilingual customer support and supports 21 languages, enabling you to sell globally!
Top features of Shopney include:
- Eight different layout options to ensure your products are displayed appealingly.
- In-app live chat for direct communication with your shoppers.
- Automated abandoned cart and back-in-stock notifications to recover potential sales.
A 30-day free trial is available, after which plans start at $99 per month.
Best Shopify Apps for Conversion
Optimizing the customer journey is key to success. By making the shopping experience enjoyable and providing compelling reasons for customers to engage, you can significantly boost conversions. Let’s explore Shopify apps designed to enhance the customer journey and drive more sales.
12. Free Shipping Bar
How often have you added an extra item or two to your cart just to qualify for free shipping? It’s a common consumer behavior, and Shopify offers a perfect plugin to capitalize on it.
The Free Shipping Bar app allows store owners to add a customizable top bar displaying a free shipping offer with a clear threshold. Recent data indicates that 88% of consumers are more likely to shop online if free shipping is offered. This free plugin is a powerful, cost-effective way to boost sales and increase your average cart value. What are you waiting for?
13. Bundle Upsell
One of the most effective strategies to skyrocket your average order value is upselling. Upselling involves creating opportunities for customers to purchase related or upgraded products. This tried-and-true sales technique is prevalent across all retail sectors for a reason: it works.
The Bundle Upsell Shopify plugin displays products related to items already in the customer’s cart, subtly encouraging them to spend more. It allows you to create custom product bundles for any of your offerings in just a few clicks, making it easy to implement powerful upsell strategies.
14. Sixads (Facebook, Google Channel+Feeds)
Sixads is a Shopify traffic app designed for store owners who want high-performing ads. By running optimized ads on social media platforms and Google, you can see an increase in your store’s sales within hours. The app optimizes ads to target customers most likely to convert. All you need to do is approve ad text and visuals, then set your budget and audience targeting.
Some highlights of the app include:
- Trusted by 100,000 store owners worldwide.
- Quick and easy setup, taking only about 2 minutes.
- No prior advertising experience is required.
- Integrates three advertising platforms into one, eliminating the need to manage separate accounts.
- Features automated ad management.
The Sixads app starts from $14.99/month, with pricing scaling based on the features you utilize. New shop owners commend Sixads for effectively getting their stores in front of their target audience, contributing to its 4.5-star rating on the Shopify app store.
15. LeadGen App
LeadGen App is a powerful form builder focused entirely on improving conversion rates. This intuitive app makes building enticing forms incredibly easy, helping you convert up to 5 times more traffic into leads and customers.
Its features include multi-step forms, conditional logic forms, A/B testing, Geo-Targeting, and more. LeadGen App distinguishes itself from other form builders by providing extensive control over form design. Its interactive forms allow visitors to engage with pictures, multiple-choice options, and custom fields. These interactive elements offer two key advantages: collecting rich lead information and providing an engaging experience for your visitors.
To acquire the LeadGen App, you sign up directly from their website. Pricing starts at $49 per month, with a $99/month plan available for up to 100 forms monthly. Customers frequently praise the sleek design of the forms and appreciate the extensive customization and optimization options offered.
Best Shopify Apps for Customer Service
While acquiring a new customer is fantastic, fostering loyalty that brings them back for repeat purchases is even more gratifying. Achieving this requires top-notch customer service. Let’s review the apps that can elevate your customer support and build lasting relationships.
16. Userlike
Userlike is a robust live chat Shopify app, leveraging one of the most popular channels for connecting with visitors on your eCommerce store. Instead of navigating to a contact form, visitors can initiate a chat with your customer service team directly on any page. Unlike phone or email support, live chat’s real-time, on-site nature allows you to guide visitors throughout their entire website experience, from the landing page to checkout.
By addressing questions early, generating leads, and enhancing conversion rates, Userlike proves invaluable. It comes equipped with powerful features such as customized chat windows, canned messages for quick responses, and intelligent routing. Userlike also offers chatbots and integrations with popular messaging apps like WhatsApp. Integrating the free Shopify App Userlike is a straightforward process.
17. Wishlist Plus
If your website currently lacks a wishlist feature, you’re missing a significant opportunity. According to Metrilo, integrating a wishlist into an e-commerce site can boost sales by an impressive 19.3%. This statistic alone should motivate you to adopt Wishlist Plus immediately.
Not only is it simple to install and customize, but users don’t even need to log in to utilize its features. Wishlist Plus also provides a smart dashboard to track user activities, offering valuable insights that store owners can leverage to optimize their site and increase sales effectively.
18. HelpCenter
HelpCenter is a comprehensive customer service app tailored for eCommerce, offering an FAQ builder, a help desk ticketing system, product page tabs, and live chat functionality. What makes HelpCenter stand out among similar apps?
- Provides drag-and-drop editing for an easier workflow.
- Manages all customer inquiries from multiple channels—email, chat, or Facebook Messenger—within a single HelpDesk interface.
- Allows you to manage several shops under one account.
- Is free to sign up for.
The free-forever plan includes 50 tickets/month. As your needs grow, you can choose from various plans, with the most comprehensive option costing a modest $12.99/month, which includes all HelpCenter features and support for up to 17,000 tickets annually. Users praise its functionality, customization options, and ease of use, with product tabs and live chat being particularly favored features. HelpCenter maintains a 4.8-star rating in the app store.
Other Essential Shopify Apps
Beyond the core categories, we’ve got two more invaluable gems for your Shopify store. One helps you stay ahead in a competitive market, and the other ensures your products are easily discoverable in search results.
19. Prisync
Prisync is an ingenious Shopify product pricing app that keeps you competitive. Launched in 2013 and now serving customers in 50 countries, it automatically tracks competitor prices, dynamically adjusts your own prices, and keeps you informed with real-time alerts about market changes.
By using Prisync, you can expect to:
- Save significant time and money on competitor research.
- Increase sales by implementing dynamic, responsive pricing strategies.
You simply set up pricing rules for your products based on your costs, and Prisync provides optimized prices up to four times a day, ensuring you never fall behind on market pricing. Prisync offers a 14-day free trial. Following the trial, you can opt for the Premium plan at $129/month, or the Platinum plan at $229/month for advanced reports, analytics, and price history. Customers are generally satisfied with the accuracy of its pricing data and prompt customer support.
20. Plug in SEO
Plug in SEO is an indispensable Shopify app. A successful Shopify store hinges on driving traffic, and organic search and SEO are paramount for boosting visitors and ultimately sales. Over 90,000 Shopify store owners utilize Plug in SEO to maximize their return on investment from search engine optimization efforts.
This SEO Shopify app functions as your personal SEO assistant, meticulously checking your shop and alerting you to any detected issues. It reviews critical search engine optimization elements, including page titles, meta descriptions, page speed, site structure, content freshness, and much more, ensuring your store is fully optimized for discoverability.
What are the Best Shopify Apps?
There you have it – a comprehensive selection of 20 of the best Shopify apps designed to transform your online store. It’s time to elevate your business by integrating some, or all, of these powerful tools. Many of these apps can be installed in seconds, yet they possess the power to significantly boost conversions, increase sign-ups, and streamline your operations.
These Shopify apps offer diverse features and functions, but their shared goal is to enhance sales and improve efficiency. Explore them for yourself and discover which ones best align with your business goals and operational needs. This curated list provides a clear roadmap to making informed choices for your Shopify store’s growth.