The global email marketing landscape is witnessing a significant trend: major players are strategically expanding their footprint internationally. This involves fortifying existing regional offices, leveraging engineering talent worldwide, and acquiring new ventures to tap into burgeoning growth markets. Among these, India has emerged as an exceptionally attractive market for expansion.
Lyris Inc Forges Strategic Partnership in India
Leading email marketing provider, Lyris Inc, recently announced its expansion into India through a strategic partnership with iCubes. With offices in Cochin, Bangalore, and New Delhi, the iCubes team will be instrumental in implementing the Lyris HQ email solution. This collaboration aims to develop and deliver sophisticated email marketing campaigns for their growing customer base across India.
Responsys Establishes Presence in Bangalore
Continuing the trend, Responsys opened an office in Bangalore, India, in November. Dan Springer, the Chief Executive Officer of Responsys, highlighted the primary motivation behind this move: access to India’s robust local development power.
“A Bangalore office provides access to some of the top engineers outside of the U.S. We’ll continue to invest in excellent people to help us continue to deliver the innovative products our customers expect from Responsys,” said Springer. Casacuberta, Chief Technology Officer for Responsys, further emphasized, “A local presence in India is an important move for Responsys.”
Experian CheetahMail Launches in India
Dating back to November 2010, Experian also announced its expansion into India with the debut of Experian CheetahMail in the region. The initiative’s core objective was to empower both domestic and international businesses operating from India to leverage Experian’s acclaimed global email marketing service.
Navin Chandani, Managing Director of Experian Marketing Services in India, stated, “Email marketing is one of the most cost effective and measurable ways of communicating with customers and with Internet use in India growing rapidly, Experian CheetahMail is perfectly positioned to help brands in India stand out in a crowded inbox. Today’s launch signals the next phase in the range of Experian’s global digital marketing products we will be bringing to the Indian market.”
Why India is a Strategic Hub for Email Marketing Companies
The increasing presence of email marketing companies in India can be attributed to several compelling factors:
- Explosive Growth Market: India boasts a rapidly increasing internet and email user base, presenting a vast, untapped growth market. This stands in stark contrast to mature markets in Europe and America, where growth potential has significantly plateaued.
- Revenue Expansion: Companies are keen to boost revenue not only through existing and new clients but also by penetrating high-growth emerging markets like India.
- Cost-Effective Development: India offers a highly skilled pool of local engineers, making the cost of email software development considerably lower. This enables companies to establish efficient development hubs, optimizing operational costs.