Global information services leader Experian has strategically enhanced its product range by acquiring a majority stake in Techlightenment, a UK-headquartered, data-driven social media business. This significant acquisition integrates advanced social media capabilities directly into Experian’s comprehensive suite of services.
Techlightenment has built a strong reputation for its expertise in the social media sector, delivering impactful solutions for a diverse range of clients. Their service portfolio is extensive, encompassing:
- **Strategy:** Developing comprehensive social media strategies tailored to business objectives.
- **Advertising:** Executing targeted and effective social media advertising campaigns.
- **Social Media Presences and Applications:** Constructing engaging social media platforms and custom applications to foster deeper customer interaction.
The company has worked with notable clients including GlaxoSmithKline, Nissan, and Direct Line, demonstrating its ability to drive results across various industries. With a team of 40 employees, Techlightenment was projected to achieve revenues of approximately £5 million by the end of the year.
Integration into Experian’s Marketing Services
Following the acquisition, Techlightenment will now operate as ‘Techlightenment, an Experian company,’ signifying its full integration into Experian’s global operations. The company will report directly to Mark Zablan, Managing Director of Experian’s Marketing Services division, ensuring strategic alignment and collaborative growth.
A key aspect of this transition is the continuity of leadership. The existing management team, including co-founder and co-chief executive Ankur Shah, will remain with the company. This commitment ensures the preservation of Techlightenment’s innovative spirit and expert knowledge as it merges with Experian’s extensive data and analytics prowess.
This move underscores Experian’s dedication to providing cutting-edge, data-driven solutions in the rapidly evolving digital marketing landscape. For further details, please refer to the official press release from Experian.