Kit Pricing Plans: A Complete Guide for Creators

Kit (formerly ConvertKit) is a leading email marketing platform specifically designed for creators like bloggers, authors, and entrepreneurs. It offers intuitive tools to help you grow your audience, monetize your content, sell digital products, and manage paid newsletter subscriptions.

Kit’s pricing structure is straightforward, offering three distinct plans: Newsletter (free), Creator, and Creator Pro. Each plan’s cost scales with your subscriber count, ensuring you only pay more as your audience grows. A key advantage across all plans is the provision of unlimited email sends and core features without additional charges for sending volume or duplicate contacts.

While Kit may not be the cheapest email marketing solution on the market, understanding the value and features at each tier is crucial for making an informed decision.

How Much Does Kit Cost? Kit Pricing at a Glance

For the popular Creator plan, expect to pay between $39 and $199 per month for 1,000 to 25,000 subscribers. If you opt for the Creator Pro plan, the price range for the same subscriber count is $79 to $279 per month.

As your audience expands, so does the cost. For instance, 95,000 subscribers on the Creator plan would cost $619 a month, while the Pro plan for the same list size would be $807. Kit’s pricing scales linearly, and if you exceed your plan’s subscriber limit, you are automatically moved to the next tier without any overage fees or hidden charges for features or support.

Kit Plans Comparison Table

Annual plans typically offer savings of approximately 16% off these monthly prices.

Kit also provides a 14-day free trial for its paid plans, allowing you to test Pro features. All plans are backed by a 30-day money-back guarantee, offering peace of mind when upgrading.

For new customers on paid plans with over 5,000 subscribers, Kit offers free migrations from other email marketing services. Their dedicated team will seamlessly transfer your subscribers, tags, forms, and other essential assets at no additional cost.

Choosing an annual subscription can save you money, providing two months free (approximately a 16% discount) compared to monthly rates.

Here’s a quick summary of Kit’s plans:

Annual billing provides 2 months free (~16% off). Kit includes a 14-day free trial for paid plans and a 30-day money-back guarantee.

Kit (ConvertKit) Pricing Plans in Detail

Kit’s plans are renowned for their simplicity and clarity, featuring three main tiers: Newsletter (Free), Creator, and Creator Pro. The primary factor influencing your monthly cost is the number of subscribers you have.

Newsletter (Free) Plan

Kit’s free Newsletter plan stands out as one of the most generous in email marketing, accommodating up to 10,000 subscribers. This allows creators to establish and grow their list without cost until they exceed the subscriber limit or require more advanced features.

With the free plan, you can send unlimited broadcast emails and create an unlimited number of landing pages and forms. Essential features like tagging, email templates, segmentation, and basic email reporting are also included. The robust landing page templates empower you to quickly start building your audience. Kit’s free plan even allows you to sell digital products and subscriptions. A small transaction fee of approximately 0.6% plus standard credit card fees (roughly 3.5% + $0.30 per sale) applies to successful sales.

You can set up one email sequence (drip campaign) and one visual automation workflow. However, the free plan does not include integrations with third-party tools.

The free plan is an excellent choice for new creators just starting with email marketing or those with under 10,000 subscribers. It’s ideal for building and engaging an audience at no cost, and also suits hobbyists or those who send newsletters occasionally.

Creator Plan

The Creator plan is designed for growing creators and starts at $39/month for 1,000 subscribers. The price adjusts dynamically as your list grows:

• $59/month for 3,000 subscribers
• $89/month for 5,000 subscribers
• $139/month for 10,000 subscribers
• $199/month for 25,000 subscribers

Opting for annual billing provides a discount of approximately 16% (equivalent to two months free).

The Creator plan unlocks all of Kit’s core email marketing and list growth features. It includes everything from the free plan, plus unlimited email sequences and visual automation workflows, a significant upgrade for serious email marketers. You also gain access to 100+ integrations with various tools, including e-commerce platforms, webinar software, and CRMs, along with full API access for custom integrations and support for up to 2 users.

Key features of the Creator plan include Kit’s recommendations network for cross-promotion with other newsletter creators, RSS-to-email campaigns, and the ability to add polls to emails. This plan also removes Kit branding from your emails and provides comprehensive email and live chat support.

If you’re migrating to Kit with over 5,000 subscribers, the platform handles the migration process for free on this plan.

Who is it best for? The Creator plan is the ideal solution for most creators and online business owners who have an existing audience and are focused on nurturing and expanding it. If your subscriber count exceeds 10,000 or you require sophisticated automated email sequences, this plan is tailored for your needs.

Creator Pro Plan

The Creator Pro plan is Kit’s most advanced offering, beginning at $79/month for 1,000 subscribers. As with the Creator plan, pricing scales with your audience size:

• $99 for 3,000 subscribers
• $139 for 5,000 subscribers
• $189 for 10,000 subscribers
• $279 for 25,000 subscribers

The Pro plan is generally about double the price of the Creator plan at equivalent subscriber tiers. An annual subscription grants you two months free, reducing the cost by roughly 16%. A 14-day free trial is also available to explore Pro features before committing financially.

Creator Pro encompasses all the features of the Creator plan, augmented with advanced functionalities designed for larger businesses and established creators:

• Advanced analytics & reporting: Gain deeper insights into your email performance with features like deliverability reporting (to monitor inbox placement) and subscriber engagement scoring.
• A/B testing: Optimize your campaigns by testing subject lines and email content to maximize open and click rates.
• Facebook Custom Audiences integration: Automatically synchronize your Kit subscribers with Facebook Ads audiences, enabling precise retargeting or exclusion from your advertising campaigns.
• Newsletter Referral System: Implement a built-in referral program to incentivize subscribers to refer new sign-ups, fostering organic list growth.
• Link editing (post-send): Correct broken links in emails that have already been sent, maintaining content integrity.
• Unlimited users & priority support: The Pro plan includes unlimited user access and upgrades you to priority customer support for faster assistance.

Creator Pro is geared towards providing superior data, enhanced growth tools, and elevated service levels.

Who is it best for? The Creator Pro plan is ideal for established creators and businesses aiming to maximize their email marketing efforts with advanced capabilities. If your large newsletter demands detailed metrics, sophisticated growth tactics, and premium support, Pro offers the comprehensive solution you need.

Comparing Kit Pricing

While Kit boasts one of the most generous free plans in email marketing, it may not be the most budget-friendly option for larger subscriber lists. Platforms like beehiiv and Substack often present lower upfront costs for newsletter publishers. For versatile and budget-friendly all-rounders, consider MailerLite and Brevo. Meanwhile, Moosend is an excellent choice if your preference is to pay solely based on the number of emails you send.

Here’s how Kit’s pricing compares to beehiiv, MailerLite, Brevo, Moosend, and Substack:

Kit vs. Beehiiv Pricing

Kit and beehiiv are both robust, creator-centric newsletter platforms, but their pricing models differ. Beehiiv offers a free plan for up to 2,500 subscribers, whereas Kit’s free tier extends significantly further, accommodating up to 10,000 subscribers. This generous free allowance can be a substantial advantage for rapidly growing creators who prefer to defer payment. Beehiiv‘s Scale plan starts at $49 per month for 1,000 subscribers, increasing to approximately $109 at 10K, and $169 at 25K. In contrast, Kit‘s Creator plan is $39 per month for 1,000 contacts, $139 at 10K, and $199 at 25K. While beehiiv becomes more cost-effective after the free plan, Kit’s free tier provides a much larger initial capacity. Both platforms support paid subscriptions, recommendations, and sponsorships. Beehiiv features its own integrated ad network, while Kit offers tools for selling digital products directly within your newsletter. Kit is primarily focused on email-only newsletters and provides superior design tools and a wider selection of templates.

Kit vs. MailerLite Pricing

MailerLite is recognized as an affordable and user-friendly email marketing solution. Its free plan supports only 500 subscribers, significantly less than Kit’s 10,000-subscriber free tier. However, MailerLite’s paid plans are more economical. The Growing Business plan is priced at $15 for 1K subscribers, $39 for 5K, and $73 for 10K, compared to Kit’s $39, $89, and $139 at those respective levels. The primary trade-off is that MailerLite offers fewer monetization features. While both tools enable you to sell digital products and include email automations, landing pages, and a robust email editor, Kit provides additional creator-focused benefits like paid newsletters and recommendations. MailerLite is a strong budget-friendly option, but Kit is a better fit for creators seeking more comprehensive monetization capabilities.

Kit vs. Brevo Pricing

Brevo (formerly Sendinblue) is a comprehensive email marketing and CRM platform that bases its pricing on email volume rather than subscriber count. Its free plan allows you to send 300 emails per day to up to 100,000 contacts. Paid plans begin at $9 for 5,000 emails per month, escalating to $39 for 40K emails, and $69 for 100K emails. This model can be considerably cheaper than Kit if you do not send frequent, high-volume email marketing campaigns. Brevo also includes additional tools such as SMS marketing and a CRM. In contrast, Kit is singularly focused on email marketing for creators. If your business requires multichannel tools, Brevo is an excellent choice. However, if you’re a creator seeking a platform with robust monetization features, Kit is the more suitable option.

Kit vs. Moosend Pricing

Moosend does not offer a perpetual free plan, but it provides a convenient 30-day free trial to get started. Its Pro subscription plan is highly competitive on price: $16 for 1K subscribers, $48 for 5K, and $88 for 10K. This makes Moosend approximately half the price of Kit at comparable subscriber tiers. At these price points, Moosend includes unlimited emails, automations, landing pages, and even AI tools. The key differentiator lies in Kit’s creator-specific extras, such as digital product sales and dedicated paid newsletter support. If budget is your primary concern, Moosend offers exceptional value. However, if you prioritize those advanced monetization features and a more expansive free plan, Kit is the more logical choice.

Kit vs. Substack Pricing

Substack operates on a distinct pricing model: it’s free regardless of your subscriber count, but it retains 10% of your revenue generated from paid subscriptions. Kit, on the other hand, charges based on subscriber count, allowing you to keep all your revenue (minus standard payment processing fees). Once your earnings become substantial, Substack‘s 10% cut can quickly add up; for example, at $10,000/month in subscription revenue, Substack takes $1,000. In comparison, Kit’s Creator plan costs $39 for 1,000 subscribers. While Substack offers simplicity, Kit provides greater control over your email list, more robust automations, and allows you to retain a larger share of your earnings.

Which Kit Plan is Right for You? Quick Takeaways

• Just starting out or small list: The free plan is ideal until you need more than one automation. It supports up to 10,000 subscribers with unlimited emails, landing pages, and forms. Features include one automation, one email sequence, monetization tools for selling digital products, and paid newsletters. Email support is also included.
• Growing audience/need automations: The Creator plan is the perfect sweet spot for most creators, starting at $39/month for 1,000 subscribers. It includes everything in the Free plan, plus unlimited email sequences and visual automations, 100+ integrations, recommendations, and support for 2 users. Enjoy 24/7 email and chat support, along with free migrations from other email marketing tools.
• Advanced marketers/large teams: Starting at $79/month for 1,000 subscribers, the Creator Pro plan is a valuable investment if you require advanced analytics and A/B testing, deliverability reporting, a built-in newsletter referral system, Facebook Custom Audiences sync, and unlimited users. It also provides 24/7 priority email and chat support.

Kit’s pricing is transparent and designed to scale seamlessly with your growth. Start with the free plan to build your audience, transition to Creator when you’re ready for automation and integrations, and invest in Creator Pro only when its advanced features directly enhance your business value.