LiveIntent, a New York-based innovator in real-time display ad serving within email, has successfully raised $8 million in a new Series B funding round. Established in 2009 and led by CEO Matt Keiser, the company has carved a niche by delivering dynamic display advertising to an email precisely at the moment it’s opened, offering comprehensive ad serving, DSP/trading desk, and exchange capabilities.
The fresh capital infusion is earmarked for strategic growth initiatives, including robust sales expansion, essential staff augmentation, and advanced technology development to further enhance its cutting-edge platform.
Revolutionizing Email Advertising Technology
At the core of LiveIntent‘s offering is its proprietary real-time ad server specifically engineered for email. Unlike traditional, campaign-based email servers and platforms that require marketers to purchase ads in specific newsletters and deployments, the LiveIntent platform empowers senders to easily tag their newsletters. This innovation allows media planners to efficiently buy ad placements across all tagged newsletters, streamlining the process and bypassing the need for individual contact with each publisher. Marketers can now acquire email media as if they were buying standard display ad units, significantly enhancing efficiency and scale.
Strategic Investment Fuels Growth
The latest funding round was spearheaded by Shasta Ventures, with significant participation from existing Series A investors including Battery Ventures, First Round Capital, and Grape Arbor VC. This strong backing underscores investor confidence in LiveIntent‘s disruptive technology and market potential.
Expanding Reach with Key Partnerships
LiveIntent continues to expand its impressive client roster, recently welcoming several prominent organizations to its platform. These new clients include:
Leadership Strengthened: Jason Pressman Joins Board
In conjunction with the new funding, Jason Pressman, a partner at Shasta Ventures, will be joining LiveIntent’s esteemed board of directors. Pressman shared his vision for the opportunity: “The inbox is fast becoming the place where consumers spend the lion’s share of their time, either behind the computer or on their smartphone or tablet. This presents a huge opportunity for marketers, and we are poised to capitalize on this potential.”
He will join existing board members Satya Patel, Matt Keiser, and William Raduchel, further strengthening the company’s strategic leadership.