You’re looking to expand your business rapidly, but how can you achieve this efficiently?
White label SaaS software and marketing services offer a powerful pathway to new market growth. We’ve compiled a comprehensive overview of the best white label business opportunities across various SaaS tools and marketing services that you can rebrand and resell.
What is White Label SaaS Software and How Does It Work?
White label SaaS software is a product developed by one company that is then rebranded and resold by another company as its own. The original vendor provides an unbranded software solution to an agency or reseller, who then applies their own brand identity and resells it to their clients for a profit.
As an agency, this allows you to offer sophisticated software solutions under your own brand, effectively licensing or renting the technology. White label has become incredibly popular for both SaaS products and marketing services, presenting significant business opportunities for scaling your operations. Digital products, in particular, come with little to no overhead to get started – you just need to focus on selling.
What Are White Label Marketing Services?
White label marketing services involve outsourcing marketing tasks to another agency, freelancer, or production company, while offering these services to your clients under your own brand.
For example, if you run a full-service digital marketing agency, you might use a white label agency to create and code emails, landing pages, or even full websites. There are numerous white label business opportunities ready for you to leverage!
Advantages of White Label Tools and Marketing Services
Reselling white label tools or offering white label services provides several compelling benefits. The three most important advantages are:
- Save Time and Money: One of the biggest perks of white label marketing is the significant savings in product development time. You don’t need to reinvent the wheel. You can enter the market faster because you avoid the need to develop, hire, train, and incur the associated product development costs.
- Scale Your Business: White label SaaS enables easy and rapid business scaling. You can quickly add new services with minimal investment, opening new revenue streams and attracting new clients.
- Offer Customized Solutions: Every client is unique, with distinct needs and preferences. White label solutions empower you to provide tailored offerings for each client, which might otherwise be impossible or too costly to develop in-house.
White label marketing is a strategy you should seriously consider to remain relevant and competitive in today’s fast-paced business environment.
So, what are the best white label marketing service opportunities you can integrate into your company? Let’s explore the different categories and products to consider.
Best White Label Marketing Automation Tools
White label marketing automation is an excellent choice if your clients utilize multiple channels to reach their target audience. You can set up branded, automated campaigns and triggered email nurturing flows under your agency’s name.
As a marketing automation reseller, you can easily target prospects and efficiently track campaigns across various channels. This is precisely why integrating white label marketing automation tools into your agency’s tech stack is a smart move. Here are two top options:
1. ActiveCampaign White Label Marketing Automation
ActiveCampaign is a renowned name in marketing automation, offering a comprehensive suite of marketing automation and CRM tools for businesses. To join their white label reseller program, you’ll typically need to subscribe to their Enterprise plan.
Many ActiveCampaign resellers brand the platform as their own, often adding extra services to create a more attractive offering. These are often called Value-Added Resellers (VARs). They may openly use ActiveCampaign’s technology but enhance it with additional analytics, training, and support bundled into a single price.
With ActiveCampaign, you can change the branding and pricing while retaining the platform’s powerful marketing automation and CRM functionalities, reselling it as your agency’s proprietary tool.
2. Mautic – White Label Open-Source Marketing Automation
Mautic is a white label SaaS solution you’ll frequently encounter when exploring options. It’s an open-source marketing automation platform. One of Mautic‘s greatest advantages is the ability to install it on your own server and customize the code as desired, allowing you to offer white label marketing automation under your own brand and pricing structure.
With Mautic, you can:
- Manage social media marketing campaigns
- Monitor audience engagement
- Store and manage contacts
- Send emails
- Set up web forms
- Create and run reports
Mautic is a robust white label SaaS solution offering everything needed for marketing automation. On the business side, it provides excellent profit margins and significant earning potential, though running your own server does require technical expertise.
Best White Label Email Marketing Services
Email marketing services can also be white labeled. With white label marketing services, you resell marketing services provided by another agency, all under your own brand.
Any reputable email production company can offer a standard NDA/non-compete agreement, ensuring you don’t have to worry about competitive conflicts. Here are two white label marketing/automation services to consider:
3. InboxArmy – White Label Email Marketing Services for Agencies
InboxArmy is a full-service email marketing agency that can serve as your secret white label weapon.
Their services include:
- Full-service campaign management
- Email template production
- Email marketing strategy
- Email coding and design
- Campaign audits
They offer flexibility and can adapt to your agency’s white label requirements. Whether you have specific processes, coding guidelines, project management operations, or delivery timelines, InboxArmy can tailor campaigns to meet your and your clients’ needs.
Headquartered in the USA, they serve clients worldwide. Their pricing is structured to allow for a healthy profit margin. Their support and expertise across multi-ESP platforms mean they can provide email marketing services for everything from Mailchimp to Salesforce and beyond.
4. Constant Content – Marketplace for White Label Marketing Content
There’s an ongoing demand for quality writers and content. While many platforms exist for finding freelance content writers, white label content marketing enables you to build and scale a team of specialized ghostwriters as your clients’ content needs evolve.
Constant Content is a prime example of a content marketplace. Here, you can find experts to write for SEO, lead generation campaigns, emails, landing page copy, blogs, whitepapers, and more.
If you need to quickly add content services to your agency’s offerings, consider white label email marketing and content services. They can significantly help expand your business.
Best White Label Email Marketing Tools
The email marketing channel is experiencing a resurgence, with nearly every brand utilizing email in their marketing campaigns. Email marketing services are popular offerings for agencies, which is precisely why you need a selection of white label email marketing tools in your repertoire.
5. Brevo
Brevo is a popular Email Service Provider (ESP) that offers white label email marketing. It’s user-friendly and packed with email marketing tools to help users run successful campaigns. This makes their white label offering particularly attractive.
Features of Brevo’s white label email marketing tool:
- Customize login and URLs to match your domain.
- Add your agency’s logo and theme to the interface.
- Enable/disable features like SMS, SMTP, and Marketing Automation per client.
- Set your own contracts and pricing: assign credits individually.
- Create and share templates across sub-accounts.
The easy-to-understand pricing makes Brevo an appealing option as a white label email marketing platform. To put this in perspective, premium plans start at $66/month for up to 120,000 emails.
6. Moosend – White Label Email Marketing
Another popular email marketing service offering white label options is Moosend.
When it comes to white label email marketing solutions, Moosend is ideal for attracting small to medium-sized business clients. Think of it as a high-powered alternative to MailChimp, but with white label capabilities. This is due to features such as (among others):
- Drag-and-drop email campaign editor
- Admin dashboard for managing your clients
- Add your own branding
- Advanced personalization functionality
- Real-time analytics
Rebrand and customize how your clients interact with the platform. The best part is that you can manage all sub-accounts (client accounts) from the same dashboard. Moosend is a white label SaaS solution that should be considered when adding email marketing to your list of digital marketing services for SMBs.
7. CakeMail
CakeMail is an email marketing tool specifically designed for resellers. The platform offers the freedom and flexibility to be rebranded to your preference. It’s a very straightforward platform, so don’t expect extensive marketing automation or advanced features.
CakeMail is a white label SaaS platform that includes:
- Easy contact management
- Multilingual and translatable interface
- Reusable campaigns
- Email segmentation and personalization
- Data and analytics dashboard
- Mobile app to track campaign statistics on the go
White label email marketing platforms empower you to run a full-fledged email marketing agency or simply enable you to add email marketing as one of your service offerings.
8. Best Email Editor: Beefree and Beefree SDK
Beefree is widely regarded as one of the best email editors, and it now includes a landing page builder. Users benefit from free pre-built responsive templates. You can create your designs and branding using the embedded content blocks and elements or start from scratch.
Agencies can utilize Beefree as an editor to provide custom or white label email designs, templates, and landing pages. While the Beefree platform itself isn’t white label, all emails and pages created with Beefree are, of course, fully white label.
There’s also a Beefree SDK edition, which is very popular for integration into your own SaaS application. The embeddable editor is completely white label across all paid plans.
The Beefree application is open and free to use. Beefree plans start at $25 and offer additional features like branding, user permissions, and unlimited emails and pages. The Beefree SDK also has a free version, but paid plans start at $250.
Best White Label SEO Tools
Search Engine Optimization (SEO) is crucial for driving traffic and acquiring quality leads. Marketing and SEO agencies traditionally conduct website audits, keyword tracking, backlink monitoring, and new keyword research for clients. Wouldn’t it be better to have your own branded SEO tool and reports?
9. SE Ranking
SE Ranking is an all-in-one SEO platform that provides white label SEO tools. It offers SEO monitoring, SEO research, content marketing, and local marketing tools. They also have an agency toolkit with scheduled SEO reports, lead generation widgets, and a comprehensive white label offering.
SE Ranking’s white label SEO tools feature:
- Use your own domain.
- Choose your color scheme and add your logo to match your brand.
- Add and manage user permissions for individual tools.
- Send reports via email from your company email (or use your own SMTP).
- Lead generator widget for your website.
White labeling is part of their agency package. You can purchase this package if you subscribe to their Pro or Business plans for a year. The Pro plan starts at €71.2/month if paid annually, and the agency package costs an additional €50/month.
Best White Label Social Media Monitoring Tools
There’s no denying it: social media is powerful but incredibly time-consuming. It’s excellent for generating leads and building relationships with your clients. For years, agencies have used third-party tools to execute social media marketing campaigns for their clients. But wouldn’t it be more impactful to have your own branded social media monitoring tools?
Here are some white label social media monitoring tools you can use to achieve just that:
10. SocialPilot
SocialPilot is a popular white label social media management tool. The platform offers flexibility when it comes to customization. You can remove all SocialPilot branding and colors to align with your own brand. Other key features of SocialPilot include:
- Social media scheduling and publishing
- Bulk scheduling
- Social media calendar
- Single, integrated social inbox
- API integration
- Secure interface with access controls
- Email integration and customization
SocialPilot includes an analytics dashboard, providing insight into your campaign’s performance. You can get a 14-day trial; pricing for the white label SaaS version is available upon request/demo.
11. Mention
Need to know how people are responding to your social media campaigns? Consider Mention.
You can white label this social media monitoring tool and integrate it seamlessly into your brand. The advantage of Mention is its ability to connect multiple social media accounts and monitor them from a single dashboard. Other notable features include:
- Real-time social media monitoring
- Precise monitoring using Boolean alerts
- Sentiment analysis
- Automated reports that can be sent via email
- Campaign tracking and competitive analysis
- Crisis and reputation management
- Social media scheduling and publishing
To gauge the tool’s effectiveness, they offer a free plan. If you like it, you can upgrade to their paid plans (starting from $29/month).
White Label Landing Page Builders
It’s nearly impossible to run an online business without using landing pages. Landing pages are the gateway to offers and new leads. That’s why you should have an easy-to-use landing page builder in your tool stack. This will help you assist your clients in generating valuable leads. Two white label landing page builders you can use to create optimized landing pages are:
12. Landingi White Label Landing Page Builder
Landingi is a landing page builder designed with digital agencies in mind. As a white label SaaS platform, you can customize Landingi to your heart’s content. This includes personalizing it with your domains, creating a custom login page, and sending emails with your brand. Other customization options with Landingi include:
- Create sub-accounts
- Assign team roles
- Build template and image libraries
- Unlimited landing pages
With Landingi, your clients won’t know that the landing page builder isn’t yours. Pricing for 10 sub-accounts starts at $149/month, making it easy to put your brand front and center.
13. Convrrt
The Convrrt white label landing page builder has gained significant popularity over the years among SaaS providers. So much so that it’s used by brands like Keap, SharpSpring, Brevo, and many others. Here are some of the qualities that have made it a winner:
- Easy-to-use drag-and-drop landing page builder
- Highly customizable
- SEO-optimized pages
- Integrated e-commerce (turns landing pages into checkout pages)
- Ultra-fast loading times
Convrrt is a white label landing page builder specifically designed for integrations with your own software/SaaS offering. The platform will integrate seamlessly with the rest of the tools your SaaS provides.
White Label Reporting Tools
Reporting tools are an essential part of any business’s operations. They provide snapshots or detailed views of your company’s KPIs, allowing you to monitor your business’s health metrics and discover how to take it to the next level.
Every business needs data from reporting and analytics tools. This is why white label reporting tools are an excellent addition to your service offerings. Here are two to consider:
14. AgencyAnalytics
AgencyAnalytics is a fully white label reporting platform that you can present as your own. Monitor and generate reports on all your clients’ marketing campaigns from a single dashboard. Notable features of this white label reporting tool include:
- Fully customizable dashboards and reports
- Automated reporting
- Integrates with most digital marketing channels
- Built-in SEO tools
- Comprehensive white label offering
With AgencyAnalytics, it’s easy to generate and create insightful reports for your clients’ businesses.
15. Klipfolio
Do you need a reporting tool where your clients interact 100% with your brand, not a third-party’s?
Klipfolio can be your agency’s white label reporting tool.
Klipfolio generates custom, easy-to-understand reports on important key performance indicators and statistics. Other features include:
- Automated reports
- Over 300 integrations
- Regular data updates
- Complete customization
As data has become fundamental to marketing, clear reporting is a necessity for agencies. Klipfolio is a well-crafted white label reporting software and an accessible white label SaaS solution (starting from $49/month).
White Label CRM Software
Great companies aren’t built on products alone; they’re built on strong relationships, especially with clients. That’s why every business needs good CRM software. As a marketing agency, this is a product you can easily add to your services. All you need is quality white label CRM software, and you’re ready.
16. GreenRope
GreenRope is a CRM that allows resellers to repackage and use or sell the software as their own product. Within GreenRope, you’ll find advanced marketing, sales, and customer service features not present in other off-the-shelf CRMs. Notable features of GreenRope include:
- Marketing automation
- Lead scoring
- Live chat
- Social marketing
- Email marketing
- Website management
- Project management functions
GreenRope is a comprehensive CRM platform, designed to help you and your clients achieve healthy growth and maximum efficiency. There’s a one-time upfront fee of $5,000, which grants access to a branded portal, system training, and a complimentary CRM for your own use.
As an agency, it’s easy to profit from this platform once sold, thanks to wholesale agency pricing. Starting at $149/month, this white label CRM for resellers offers a 50% discount on all GreenRope sales you make.
17. AllClients
If you’re seeking a low-cost white label CRM, AllClients is an excellent option. Designed and developed for small businesses, this white label SaaS platform offers many essential tools to help your clients run profitable businesses. Here’s what you can expect from AllClients:
- Workflows
- Funnels
- Opt-in emails
- Responsive templates
- Landing pages
- Autoresponders
- Pipeline deals
AllClients has two pricing plans. The first is the In-A-Box plan, costing $99/month (plus a $299 setup fee). The second is the Enterprise plan at $25/month, which comes with a $5,500 build fee. The core CRM features are the same across both plans. The main differences lie in service, commissions, and customization options.
White Label E-commerce Development
As a digital marketing agency, e-commerce development represents a significant revenue stream that should be explored.
It’s no secret that developing and supporting a full-featured e-commerce platform is a monumental task, requiring substantial time and resources.
Fortunately, white label SaaS solutions exist to help you quickly develop and deploy e-commerce stores for your clients. Here are a couple of them:
18. Magento Community and Commerce
Magento is an e-commerce powerhouse with a robust community and ecosystem, trusted by brands like Ford and Nike. Magento is popular and open-source, allowing you to offer it in various ways.
Note that the true reselling and white label opportunity here lies in Magento add-ons and services, rather than the platform itself. Consider:
- White label Magento hosting
- White label Magento plugins
- White label Magento reports
- White label website development services
- An extensive network of white label partners (for shipping, payment processing, etc.)
By using Magento Community and Commerce as a starting point for white label software and services, you’ll be offering your clients one of the best e-commerce development platforms on the market.
19. Ecwid
Ecwid is a white label e-commerce platform. The Ecwid white label reseller program allows you to quickly launch your e-commerce store, complete with shipping, payment options, products, and more.
What do you gain with the Ecwid e-commerce development platform?
- Installation in minutes
- Integration on virtually any digital platform
- Mobile responsiveness
- Inventory management
- Promotional and marketing tools
- Supports selling on multiple websites
Ecwid provides an easy solution for getting an e-commerce store online quickly. This makes it a great option for agencies looking to help their clients start profiting. You can explore the platform with a free trial. Paid plans start at $15/month.
White Label Website Builders and Content Management Systems (CMS)
They say content is king. After all, it’s content that attracts leads and converts them into customers, right? But content without a good platform to host and display it is useless. As an agency, website building is your bread and butter. However, the recurring revenue can come from white label content management systems.
These are another excellent way to generate income. Some white label CMS platforms and website builders you might consider include:
20. WordPress – Open-Source CMS
WordPress is one of the largest Content Management Systems (CMS) on the planet, powering over 33.5% of all websites. Besides being free and open-source, WordPress is a fantastic springboard for white label website development.
- Vibrant community
- Vast array of themes and plugins
- Highly customizable
- SEO friendly
- Reliable platform
Building amazing websites for your clients on WordPress can be very profitable. WordPress development services can be white-labeled, as can many plugins, themes, and hosting. However, it can be quite competitive due to the many free options/plugins, and it’s easy for clients to discover it’s built on WordPress.
21. Weblium
Website builders are a dime a dozen, but finding one you can white label is a different story. That’s where Weblium comes in.
Weblium is an economical white label SaaS software that helps you get your clients’ websites online quickly. It boasts the following advantages:
- Fully customizable
- Ease of use (for both you and your clients)
- Facilitates collaboration
- Allows you to determine your own markup
With its site supervisor function, Weblium handles many routine and repetitive tasks involved in website creation. This allows you to build sites faster, leading to rapid growth in your bottom line.
22. Simvoly
Looking for a white label website builder that offers discounts of up to 60%? Meet Simvoly.
One feature white label providers will appreciate about Simvoly is the ability to fully customize the website builder itself. Make it look exactly as you want by altering every element. Some other features you’ll get with Simvoly include:
- Amazon hosting (for fast web page loading)
- Create your own responsive templates
- Set your own pricing plans for reselling
- No coding knowledge required
With Simvoly, you can generate revenue by building websites for your clients and by reselling the website builder itself. This makes it a strong option if you’re looking for a white label website builder.
Choosing the Right White Label SaaS Platform
You’ve now seen the diverse range of white label business opportunities available, clearly showing what you could resell to your clients. Now, let’s explore how to choose the right white label SaaS platform for your agency.
#1 – Understand Your Situation and Business Opportunity
The first tip to help you select the best white label SaaS platform is to consider your current situation. Conduct an audit of your service offerings and the tools you currently use to deliver those services.
- What services are your clients demanding that you aren’t currently offering?
- Which services could you offer that your clients are acquiring elsewhere?
The answers to these questions will help you focus on the right white label SaaS platforms to integrate into your current toolset.
#2 White Label Vendor’s Track Record
Don’t just choose the white label platform that promises the best returns. Instead, make sure to thoroughly check their track record first. Find out how long they’ve been in business and the results they’ve helped other agencies achieve.
If they also sell to your market, verify their strategies for avoiding conflicts of interest. Checking a vendor’s history is crucial for determining their long-term viability.
#3 How Will the SaaS Platform Help with Marketing and Sales?
How will your chosen white label SaaS platform help you market your products/services? What impact will it have on lead generation and sales?
Keep these questions in mind when searching for white label software to add to your tool stack and service offerings. The primary reason clients approach you is for help in growing their brands and selling their products. Therefore, the answers to these questions should heavily influence your choice.
#4 Platform Flexibility and Required Skill Level
Flexibility is a key feature of any good white label platform. A flexible platform will allow you to customize it extensively. These customization opportunities are invaluable. Also, consider the skill level required to use the platform. The best ones have a short learning curve and don’t demand specialized skills for operation.
#5 Integrations
Integration is another critical factor when looking for a white label SaaS platform. A platform that doesn’t integrate well with other applications and software is bound to cause many headaches. Worse yet, it could lead to client attrition.
#6 Other Important Considerations
The five tips above are sufficient to help you choose a good white label marketing platform, but they certainly aren’t exhaustive. Here are a few more aspects to consider:
- Budget and Pricing: This will not only determine how much you pay for the platform but also how much profit you can make from it.
- Service and Support: Let’s face it – when something goes wrong, your clients will look to you for customer support. That’s why you must consider the white label provider’s service and support before signing on the dotted line for a white label SaaS platform. The better their service, the less downtime your clients will experience.
- Suitability: Don’t settle for a platform just because it does what you want. Also, consider your mission, vision, and goals. This will help determine if you are a good fit for each other.
Excellent! You’re almost ready to add a new white label SaaS platform to your current toolset. But before you rush out to purchase one (or two), let’s quickly examine some frequently asked questions about white label products.
White Label Products – Answers to Your Frequently Asked Questions (FAQs)
Here are some questions to address before concluding this article. We’ll quickly cover the most common white label FAQs to help you take the next step with confidence.
Will my clients know I’m selling white label SaaS services?
In most cases, your clients will not know you are reselling white label marketing services. If you’re concerned about this, you can ask your vendor for an NDA. This will prevent details of your service from being disclosed. Some vendors may require you to inform your clients about what’s “under the hood” of your white label SaaS platform. Clients typically don’t mind, as long as they are getting the results they paid for.
How do I make money reselling white label SaaS products?
Depending on your agreement with the vendor, you can make money from white label products in two ways:
- Receive a commission: In this model, the vendor pays you a commission for each client you sign up for the service.
- Add a profit margin: In this model, the vendor acts as a wholesaler. You add your profit margin on top of the price you purchased the product from the vendor. With more clients/services sold, you can often secure a substantial volume discount.
Regardless of the model, one thing is always certain: you can customize the product with your own branding or your client’s branding.
White label vs. private label – What’s the difference?
What’s the distinction between white label and private label products?
White Label: A manufacturer produces a generic product and offers it to anyone to rebrand.
Private Label: This is when you commission a manufacturer to produce a product that can only be sold by you.
The key difference between white label and private label in SaaS and marketing services lies in the exclusivity and customization options.
White Label Business Opportunities – A Sustainable Reseller and Agency Model
If you’re looking to add another revenue stream or simply aiming to remain relevant in the ever-changing digital landscape, white label SaaS software and services present a compelling business opportunity.
To recap, white label solutions help you to:
- Scale rapidly
- Access the latest innovations without development costs
- Gain a competitive advantage
- Add new revenue streams
White label marketing is truly the future of sustainable business, especially for agencies eager to grow and expand their operations.