Zoho, widely recognized for its robust online product ecosystem spanning CRM, project management, and invoicing, has unveiled its latest addition: Zoho Campaigns. This new email and social marketing software integrates seamlessly into a suite that already serves an impressive base of over 6 million users globally.
Seamless Integration with Zoho CRM
A cornerstone feature of Zoho Campaigns is its powerful native integration with Zoho CRM. This enables effortless synchronization of contact lists, ensuring all your valuable contact data is consistently available across both platforms.
While excelling with Zoho CRM, Zoho Campaigns is also designed to operate independently or integrate with other CRM systems. An open API is readily available, facilitating broad connectivity and customization. Furthermore, a dedicated Google Apps integration allows users to synchronize their contacts directly from their Google accounts into the email and social platform. Raju Vegesna, Zoho Evangelist, emphasized this flexibility, stating, “What we ended up with, is a tight two-way integration that can also support multiple CRM data sources.”
A Strategic Move for Enhanced Marketing
The introduction of a social and email marketing software product marks a highly strategic and logical evolution for Zoho Corporation. Historically, CRM and productivity tools often fell short in offering robust email and Experian Acquires Techlightenment to Bolster Social Media Reach“> social media marketing capabilities. However, the modern business landscape demands that end-users can easily deploy and manage their marketing campaigns. This growing need has driven a trend among software producers to integrate more professional and comprehensive marketing modules directly into their core products.
Zoho addresses this demand by launching Zoho Campaigns as both a seamlessly integrated module within its suite and a powerful standalone solution. This flexibility ensures that the email and social media software can be utilized independently of the broader Zoho product ecosystem if desired.
Flexible Pricing to Suit Every Business
Zoho Campaigns offers a range of flexible pricing schemes, mirroring common models seen with other leading email marketing software providers. Options include a monthly fee structured around the number of subscribers, a convenient pay-as-you-go plan, and a generous free version designed for beginners, supporting up to 500 subscribers.
Explore Zoho Campaigns: Video Tour
Dive deeper into the features and functionality of this powerful new social and email marketing software by watching the comprehensive video tour below: