12 Best HubSpot Alternatives: CRM & Marketing Platforms

Looking for top-tier HubSpot alternatives? You’ve landed in the right spot.

HubSpot stands as one of the most recognized inbound marketing and CRM platforms available. It’s natural to want to compare it with other powerful software solutions on the market.

Businesses opt for HubSpot competitors for a variety of valid reasons. Fortunately, the landscape is rich with compelling alternative CRM and marketing automation tools. By popular demand, we’re diving into 12 of the best alternatives to HubSpot to see how they stack up.

What to Look for in HubSpot Alternatives?

HubSpot positions itself as an all-in-one platform, boasting a vast array of features, likely more than most users will ever fully utilize. While HubSpot also includes a customer service product, our focus here will be on marketing and CRM functionalities. Our primary advice: prioritize what you truly need.

When evaluating software against HubSpot, consider a core list of features essential for your marketing campaigns and CRM:

• Landing pages and lead capture forms
• Marketing automation and autoresponders
• Lead management, nurturing, and scoring
• Email marketing tools
• CRM

If a HubSpot competitor delivers exactly what your business requires, it’s a strong contender. We’ve thoroughly reviewed each one to help you decide.

The 12 Best HubSpot Alternatives

Here’s a quick overview of the best HubSpot alternatives with their ratings:

1. Freshsales: User-friendly and affordable CRM for growing businesses (4.3/5)
2. Pipedrive: A simple and powerful sales CRM with automation and email marketing (4.2/5)
3. Maestra: A HubSpot alternative for retail and DTC brands with advanced personalization (4.3/5)
4. EngageBay: Excellent and affordable CRM platform for marketing and sales teams (4.4/5)
5. Brevo: The full email marketing and CRM package with automation for a bargain (4.1/5)
6. ActiveCampaign: Best automation and reporting platform for B2B and B2C companies (4.3/5)
7. Omnisend: Best eCommerce alternative to HubSpot with email marketing automation (4/5)
8. Netcore Cloud: Best CRM for omnichannel customer engagement for enterprises (4.4/5)
9. Dotdigital: A powerful email marketing software with strong integrations with CRMs (4.2/5)
10. BenchmarkONE: Best all-in-one, easy-to-use CRM for small sales teams (4.3/5)
11. Campaigner: An affordable marketing automation platform with email, SMS, and excellent support (4.2/5)
12. GetResponse: A competitively priced platform with smart automation features, easy integrations (4.1/5)

HubSpot’s Biggest Drawbacks

Price

HubSpot’s paid plans can quickly become expensive. The Starter CRM Suite, for instance, costs $50/month but only includes 1000 contacts and 2 users across its Sales and Service Hubs. This is often pricier than other tools offering comparable or superior features. To access advanced functionalities like omnichannel automation, lead scoring, dynamic personalization, or blogging, you’ll need a higher-tier plan.

The Professional CRM Suite is priced at $1780/month for 2000 contacts and 5 users for sales and service. This can be a substantial sum for small and medium businesses, especially considering the mandatory, one-time onboarding fee of $4500 for Professional plans.

Cheaper Alternatives: Freshsales, EngageBay, Brevo, ActiveCampaign, Omnisend, Campaigner, GetResponse, BenchmarkONE

Templates

HubSpot’s default templates for emails and landing pages are not always the most visually appealing. Even the premium email templates available with the Starter plan can be quite basic. While you can purchase more sophisticated templates from their Asset Marketplace, this adds to the already high costs.

Alternatives for templates: Omnisend, GetResponse

Reporting

HubSpot’s free and Starter plans lack campaign reporting and custom report capabilities. Additionally, dashboards and reports per dashboard are limited to 10 on Starter plans. To increase these limits, a reporting add-on is available for an extra $200/month.

Reporting alternatives: ActiveCampaign, Dotdigital

Reuters reported that Google is in discussions with advisors about potentially acquiring HubSpot. If Google acquired HubSpot, many users would consider alternatives, and 15% have stated they would leave.

Reviews of the Best HubSpot Alternatives

To provide a clearer picture of HubSpot’s competitors, here are mini-reviews for each. These reviews highlight key findings and considerations relevant to real marketing and sales teams.

Freshsales Review – User-friendly and Affordable Alternative to HubSpot

“User-friendly and affordable CRM software for growing businesses”

Freshsales is an affordable HubSpot alternative tailored for small to midsize businesses. It offers a comprehensive CRM platform with an intuitive interface.

Features include customizable dashboards, automated workflows, robust contact and account management tools, lead scoring, marketing automation, lead capturing, deal pipelines, and detailed analytics.

Track customer progress through their journey with customizable deal pipelines, featuring a drag-and-drop view to categorize customers as “At Risk” or “Warm Lead.” It also provides 24-hour phone and email support on weekdays.

AI-powered contact scoring, available with all paid plans, helps determine the optimal time to engage with leads and prospects based on their engagement and demographic data, saving time compared to manual lead scoring setup.

Freshsales also boasts workflow automation, WhatsApp integration for direct customer conversations, and AI-powered sales insights. Freshsales often surpasses HubSpot in terms of price, support, ease of use, and setup speed.

A review of Freshsales features:

• Sales and marketing automation
• AI-powered contact scoring, deal & forecasting insights
• 36+ integrations, including Zapier
• Multi-channel campaigns: email, phone, chat, WhatsApp
• Mobile app to work from anywhere

Freshsales Pricing

Freshsales prices start from $11/user/month, offering visual sales pipelines, 20 workflows, AI-powered contact scoring, 2000 bot sessions, and WhatsApp business. HubSpot’s Starter plan costs $20/month, providing similar functionality at twice the price. The Freshsales Enterprise plan is $710/month for 10 users, including 100 workflows, custom fields, 10 custom modules, auto-assign rules, and a dedicated account manager. The Enterprise plan at HubSpot is $4000 for 7 users.

Who is Freshsales best for?
Freshsales is an excellent affordable alternative for small to mid-size B2B companies that engage in sales via phone calls, chat, and WhatsApp, or need to streamline lead and deal scoring.

Freshsales free trial
Freshsales offers a 21-day free trial with all features, providing ample time to thoroughly test the platform. Start your free trial here.

Pipedrive Review – Specialized Sales CRM HubSpot Alternative

“A simple and powerful sales CRM with automation and email marketing”

Pipedrive is a user-friendly sales CRM software designed for small businesses. It makes tracking customer journeys easy and provides a clear visualization of the sales process. It integrates with over 300 third-party applications like Zapier, Zoom, and Calendly, and is quick to set up and use—a significant advantage over HubSpot.

Pipedrive‘s CRM and sales features truly shine, making it a better fit for businesses heavily reliant on sales. Its sales pipeline is incredibly easy to use with a clean layout, yet offers the flexibility to customize pipelines to your specific sales process. Campaigns by Pipedrive, their email marketing platform, may not have HubSpot‘s advanced features, but it is still suitable for most small businesses.

Pipedrive main features:

• Deal, pipeline, and lead management
• Sales and marketing automation
• 41 sales automation templates
• 40+ marketing email templates
• 24/7 support and 300+ integrations

Pipedrive Pricing

Plans for Pipedrive start from $24/user/month and go up to $129/user/month for their Enterprise package. The lowest available plan includes 3000 active deals, customizable pipelines, 30 custom fields, five reports, contact management, and over 400 integrations.

Campaigns by Pipedrive is an email marketing add-on starting at $16/month for 1000 contacts, roughly a third of the price compared to HubSpot.

Who is Pipedrive best for?
Pipedrive is ideal if you need an affordable and specialized CRM with easy-to-understand analytics, and you’re comfortable using other tools for customer service, content, and ad management.

Pipedrive free trial
Pipedrive offers a 14-day free trial to test all its features. Sign up here.

Maestra Review – a HubSpot Alternative for DTC eCommerce

“All-in-one ecommerce marketing platform with advanced personalization and loyalty built-in”

Maestra is a compelling HubSpot alternative designed specifically for retail and DTC brands. This powerful all-in-one ecommerce marketing platform caters to mid-market and larger businesses. Unlike HubSpot‘s broad inbound marketing suite, Maestra excels in customer retention and personalization. It offers features HubSpot often lacks out-of-the-box, such as a built-in loyalty and rewards program. Maestra‘s client roster already includes major brands like Ugg, Crocs, and L’Oreal.

Maestra facilitates multi-channel marketing for ecommerce. You can execute campaigns via email, SMS, WhatsApp, web, mobile push notifications, and on-site pop-ups. Its integrated CDP tracks customer profiles and behavior for precise segmentation. Maestra can personalize what each shopper sees, both in emails and on your site. For example, you can set up dynamic content blocks in emails that change based on the recipient’s purchase history or loyalty status. On your website, Maestra allows you to add targeted pop-ups, product recommendation widgets, and even dynamic banners to different customer segments to boost conversions.

A review of Maestra features:

• Email, SMS, WhatsApp, push notifications, and on-site pop-ups
• Visual workflow builder with 30+ triggers and conditions
• Loyalty programs with points, tiers, promo codes, and gift cards
• Integrations with Shopify, BigCommerce, WooCommerce, Magento
• Dedicated CSM for each client helps with onboarding, strategy, and campaign setup

Maestra Pricing

Maestra pricing starts at $2,990/month for 150,000 active customer profiles, with all features included. Maestra does not offer a free plan or trial; you can book a demo to get started.

Who is Maestra best for?
Maestra is an excellent alternative to HubSpot for mid-sized and enterprise ecommerce companies, typically those with over 100,000 customers.

If your focus is on driving repeat purchases, maximizing customer lifetime value, and implementing personalized marketing, Maestra provides an all-in-one platform to achieve these goals. It’s ideal for DTC retail brands that have outgrown basic email tools and require advanced automation and loyalty features to retain customers.

Learn more about Maestra or Book a Demo

EngageBay Review – An All-in-One HubSpot Alternative (4.4)

“Excellent and affordable CRM platform for sales and marketing teams”

EngageBay is a highly affordable alternative to HubSpot. It bundles marketing, sales, LiveChat, and helpdesk features. You can opt for the complete suite or choose individual modules, which EngageBay refers to as ‘Bays’.

Launched in 2017, EngageBay has rapidly grown to serve over 29,000 customers. The software is designed for CMOs, marketing managers, sales managers, small-business owners, and SMBs.

The Sales Bay includes features for creating and managing comprehensive sales pipelines. You can create, edit, and manage deals, tasks, and scheduling. Utilize the sales automation feature to automate follow-ups, prospect tagging, and deal ownership.

The Marketing Bay is packed with forms, landing pages, and email marketing tools. Craft and send broadcasts using over 70 templates. Conduct A/B tests on your emails and set up drip campaigns and automations. Its automations incorporate conditions and actions for precise workflow creation.

Quick EngageBay feature overview:

• Nurture leads and close deals with the Sales Bay
• Acquire leads with the Marketing Bay
• The Service Bay with live chat lets you manage and improve customer interactions
• Drag-and-drop editing to create landing pages and emails
• Customer service is available over email, live chat, and phone
• Social suite: Stay on top of social media marketing by monitoring all your accounts
• Call and SMS logs: Keep track of phone communication, measure call length and effectiveness

EngageBay pricing

You can get the entire all-in-one stack or opt for just the Marketing or CRM & Sales Bay if you don’t need both. The Service Bay, including the help desk and live chat, is entirely free. The cheapest paid plan starts at $12.74, and the most expensive one costs $101.99/seat.

EngageBay offers a 20% discount for new customers. You can get it here.

Who is EngageBay for?

EngageBay is a strong alternative for anyone seeking a more affordable option to HubSpot. It’s a super affordable, all-in-one CRM software. If you’re looking for sales, marketing, live chat, and helpdesk features in a single suite, EngageBay is an excellent choice.

This HubSpot alternative is great for CEOs, CMOs, marketing managers, sales managers, and small business owners. This wide audience is well-served due to the extensive features and attractive pricing.

Learn more about EngageBay or Start a free trial

Brevo Review – Affordable Email Marketing CRM Alternative (4.1)

“The full email marketing and CRM package with automation for a bargain”

Brevo (formerly Sendinblue) is an email marketing platform that includes CRM software. It offers email and SMS marketing, WhatsApp campaigns, live chat, landing pages, marketing automation, and Facebook Ads. The CRM features deal pipelines, shared inboxes, and meeting scheduling.

The drag-and-drop email builder, with over 42 templates, simplifies campaign creation for any occasion. The CRM allows for tasks related to emails, phone calls, to-dos, meetings, and deadlines. You can delegate tasks and set up notifications to stay organized. Contacts can be organized into lists or segments based on any data.

Brevo‘s support is highly rated, available via live chat, email, and phone. They also provide a comprehensive knowledge base with helpful articles, videos, and FAQs.

While HubSpot‘s CRM features may be more extensive, Brevo offers superior value for money. It’s an excellent option for small and medium businesses seeking a complete email marketing and CRM software with automation.

Brevo features:

• Unlimited contacts
• Drag-and-drop editor
• 42+ ready-made email templates
• Transactional emails
• A/B testing
• Marketing automation
• Reporting and analytics
• Chat, email, and phone support
• Deal pipeline management

Brevo Pricing

Brevo’s pricing is based on the number of emails sent per month. The Starter plan costs $9/month for 500 contacts, 5K emails, automation for 2000 contacts, and transactional emails. The sales CRM is free with some features included. Brevo is a clear winner on pricing.

Who is Brevo best for?
Brevo is ideal for SMBs with large email lists seeking affordable email marketing, alongside managing SMS, WhatsApp, Facebook Ads, and chat from a single tool. The entirely free sales CRM is an added bonus. Brevo offers exceptional value.

The free plan includes 100,000 contacts, 300 emails/day, transactional emails, automation, CRM, chat, and web tracking, making it one of the most feature-rich free tools available. Start your free trial here.

Learn more about Brevo or start a free trial

ActiveCampaign Review – The Automation HubSpot Alternative (4.3)

“Best automation and reporting platform for B2B and B2C companies”

ActiveCampaign is a highly popular marketing automation service designed for creating sophisticated funnels and email drip campaigns. It features extensive list segmentation options, tagging, reporting, and analytics, along with integrated deals and CRM functionality – making it an intriguing HubSpot competitor for both B2B and B2C businesses.

The visual automation canvas allows for intuitive drag-and-drop campaign creation, requiring minimal training to master. For businesses seeking marketing automation and CRM on a budget, ActiveCampaign offers a smooth and easy-to-set-up solution, especially if your website is already established.

Dashboard on your first login at ActiveCampaign

ActiveCampaign in short

• Many options for email marketing, segmentation, personalization
• Easy-to-use marketing automation system, create sales funnels and triggered email.
• CRM, site chat, SMS, and many more channels
• Very competitive price compared to HubSpot and enterprise systems
• User-friendly, almost no training needed to understand.

ActiveCampaign Pricing

Starting at just $49, the Plus plan demonstrates that ActiveCampaign is an excellent choice for a marketing automation tool, with functionality that rivals much higher-priced competitors like HubSpot, Keap (InfusionSoft), Marketo, and Eloqua. Check their latest pricing here.

Who is ActiveCampaign best for?
ActiveCampaign is a great alternative to HubSpot for budget-conscious small to medium businesses and consultants focused on marketing automation. It excels in automation and drip campaigns but does not include blogging or ad management like HubSpot.

Free ActiveCampaign trial
ActiveCampaign offers a free trial for 14 days to test out the software. You can start your free trial here.

Learn more about ActiveCampaign or start a free trial

Omnisend Review – a HubSpot Alternative for eCommerce Businesses with Marketing Automation (4)

“Best alternative to HubSpot for eCommerce businesses with email marketing automation features”

Omnisend is an interesting alternative to HubSpot, particularly for ecommerce email marketing and automation. Omnisend provides an omnichannel marketing tool that extends across various channels. Its email and automation capabilities are comprehensive, allowing you to integrate multiple channels into all your automated campaigns.

Today, over 50,000 brands actively use Omnisend.

With a drag-and-drop visual email builder and pre-built templates, it’s simple to create and customize all your email marketing campaigns.

Email list growth is essential for all ecommerce businesses, and Omnisend offers attractive options. As an alternative to HubSpot, Omnisend provides robust landing pages, pop-ups, and lead generation forms to help you capture leads and build your email list.

Omnisend email marketing automation comes complete with templates that simplify complex automation setups. Advanced segmentation allows you to target customers based on profile data, campaign engagement, and shopping behavior.

Quick Omnisend feature overview:

• Use Email, SMS, Facebook, Web push, WhatsApp – all in one automation workflow.
• Smooth visual email campaign builder
• Advanced segmentation for precise targeting
• Email capture using popups, landing pages, static and gamified sign-up forms
• Live web tracking for behavioral data and A/B testing
• 24/7 customer service

eCommerce specific functionality

• Browse and Cart Abandonment automated workflows
• Product picker for automatic importation into your campaigns
• Ecommerce-ready elements like discount codes and customer rewards

Omnisend Pricing

Omnisend offers free marketing automation for up to 500 emails per month. Like other marketing automation tools, Omnisend provides plans based on the number of subscribers you’re sending to. Omnisend’s Standard plan starts at $16 per month and costs $81 per month for 60,000 emails.
An eCommerce business looking to expand its marketing automation can add modules to customize the plan. The Pro plan starts from $59 per month for unlimited emails.

Omnisend offers an exclusive 30% discount for the first 3 months for new customers. Use Omnisend discount code “EVS30”. You can start your free trial here.

Learn more about Omnisend or start your free trial

Netcore Cloud – The Alternative for Customer Engagement (4.4)

“Best CRM for omnichannel customer engagement for enterprises”

Built on the power of artificial intelligence and machine learning, Netcore Cloud is a leading customer engagement and experience platform. With over 20 years of industry experience, they serve more than 5000 customers across 18 countries.

It’s an excellent tool for marketers and product managers operating in complex, fast-paced environments. Use Netcore Cloud to consolidate all your customer data onto a single platform, connect your marketing channels, and streamline your workflows.

Netcore Cloud’s marketing automation rivals HubSpot’s in quality. You can create automation workflows with Journey Builder to automate email and SMS, enhance targeting with predictive segmentation, and optimize send times and subject lines.

Netcore Cloud offers even more.

Netcore’s main features:

• User journey optimization
• A/B testing
• Product recommendation system
• Content personalization
• Push notifications and more

Netcore’s best customer engagement features

• Journey orchestration
• Customer data platform
• Unified customer view
• Behavior analytics

For those seeking a 360-degree marketing platform that offers full-stack functionality, Netcore Cloud is an excellent choice.

Netcore Cloud pricing versus HubSpot

You’ll need to request a demo for pricing details. You’ll receive a custom price plan tailored to your company’s specific needs.

Dotdigital Review – Powerful HubSpot Alternative (4.2)

“A powerful email marketing software with strong integrations with CRMs”

Dotdigital is a customer engagement platform suitable for B2B, B2C, and e-commerce marketing. You can effortlessly create, test, automate, and send marketing emails. This HubSpot alternative allows you to engage your audience across all touchpoints.

While Dotdigital is not a CRM itself, it boasts strong integrations with leading CRMs like SalesForce, OroCRM, Pipedrive, and Microsoft Dynamics, often competing directly with ClickDimensions.

The email editor is sophisticated yet user-friendly, featuring dynamic, repeatable building blocks that ensure mobile-responsive emails. Its data handling and analytics capabilities are particularly strong.

What we like about Dotdigital

When comparing Dotdigital to HubSpot, several inbound marketing, CRM, and Customer Persona functionalities stand out:

• Pull marketing lists and campaigns into Dotdigital Engagement Cloud and record all engagement for sales and marketing teams to view, action, and set behavioral email and multichannel campaigns.
• Full website tracking can score and nurture leads based on contact data stored in your CRM.

• Pre-built RFM segments help increase Average Order Value (AOV) and scale customer lifetime value for existing customers. They are automatically grouped into personas based on purchase history and automatically send product recommendations.
• Customer lifecycle tools, including a pre-set of necessary automations: from renewal programs to loyalty schemes and more.

• Conversational marketing is a key feature of Dotdigital Cloud, including a live chat function, SMS, mobile app and push notifications, landing pages, forms, and surveys.

Dotdigital is notable as the only email tool embedded in the Magento eCommerce codebase, highlighting its robustness for eCommerce marketing.

In comparisons between Dotdigital and HubSpot, Dotdigital often emerges as the preferred vendor.

Dotdigital offers a $500 discount for new customers and up to 2 hours of free email automation consultancy for taking a demo and signing up. Please visit their website or request a demo and mention this offer.

BenchmarkONE Review – An Easy-to-Use HubSpot Alternative (4.3)

“Best all-in-one, easy-to-use CRM for small sales and marketing teams”

BenchmarkONE is an all-in-one CRM and marketing software. They launched in 2012 (formerly known as Hatchbuck) and have since grown into a thriving, competitive CRM.

The platform is convenient, offers great value, and includes a generous free plan. The standout feature of BenchmarkONE is its comprehensive coverage of your entire sales and marketing funnel, offering landing pages, email marketing, pop-ups, and automation features.

BenchmarkONE is perfectly suited for small businesses due to its highly competitive pricing and the impressive range of features included in its plans. A key highlight is their ‘forever free’ plan, which allows users to familiarize themselves with the CRM before committing financially.

Designing content is remarkably easy and quick with BenchmarkONE, thanks to its drag-and-drop email editor and a selection of 59 pre-built email and 26 landing page templates.

BenchmarkONE’s top features are:

1. Landing pages and forms are easy to create, making lead growth simple.
2. Contact scoring enables you to qualify and target different types of leads, focusing marketing campaigns for maximum impact.
3. Deal pipelines facilitate the conversion of leads into sales, suggesting targeted strategies to advance leads through their buying journey.
4. Email marketing campaigns are simple to build. The user-friendly drag-and-drop editor means no design or coding skills are needed to create high-quality emails.
5. Marketing automation saves time on everything from contact management to sending emails.

BenchmarkONE pricing versus HubSpot

BenchmarkONE’s free plan includes all contact management tools, such as tagging and task creation. You can run email campaigns, create automations, forms, and landing pages. However, the free plan does not include more sophisticated CRM features like deal pipelines or a live dashboard for real-time activity. The free tier offers 250 contacts and 500 emails per month.

The Lite plan starts from $29/month, providing 500 contacts and 2500 emails per month. It also includes deal pipelines, live dashboards, and the mobile web app. Prices increase as your contact list grows; for example, a Lite plan with 5000 contacts and 25,000 emails costs $109.

The Pro plan starts from $179 a month, encompassing all Lite plan features plus dynamic content, advanced security features, and premium support.

We’ve secured a special deal for our readers: Get 50% off your first month if you sign up for a monthly package. Or, sign up for a year and receive an additional 10% off your annual plan + 1 month for free!

Learn more about BenchmarkONE or start a free trial

Campaigner Review – An Affordable HubSpot Alternative (4.2)

“Marketing automation platform with email, SMS, and excellent support”

Campaigner has been gaining significant attention as a more affordable HubSpot alternative. Launched in 1999, it now serves over 100K customers across businesses of all sizes.

While suitable for most industries, Campaigner primarily caters to publishers, performance marketers, travel and hospitality, retailers, and financial services.

Its competitive pricing makes it an appealing alternative to HubSpot, offering a robust suite of tools for lead generation, lead nurturing, email, and SMS marketing.

Campaigner Automation
With Campaigner’s automation, you can build nurture campaigns and segment customers into groups to ensure they receive the right messages. The visual workflow builder allows you to set up triggers and actions within an intuitive automation overview. Track conversions with Campaigner and leverage conversion data as triggers, conditions, and goals in your automations.

You can also set up recurring campaigns using the workflow editor, sending email and text messages on a predefined schedule. Recurring campaigns simplify the periodic delivery of news, blog articles, and product updates.

Campaigner SMS marketing
Create SMS marketing campaigns or seamlessly integrate text messages into your automated workflows. SMS automation is ideal for shipping and delivery notifications, promotions, billing reminders, and appointment confirmations.

Dynamic Content
Send different versions of the same email to subscribers based on their preferences. In the Campaigner email editor, you can select custom field data for content blocks, ensuring only subscribers with matching data view those specific blocks.

Campaigner landing pages and forms

Campaigner includes a built-in form and landing page builder, enabling quick creation and customization of your forms. You can easily add your own fields and reorder them.

Landing pages can be customized in two ways: by importing content or by building with the “Full Email Editor.” The first option generates a landing page from your existing content. The Full Email Editor is an HTML editor that allows for extensive customization of every landing page element, though some HTML skills will be beneficial for achieving specific designs.

Campaigner Integrations

Campaigner offers integrations with Magento, Surveytown, Adobe Analytics, Google Analytics, and Zapier. Zapier connectivity extends its reach to over 5000 other tools. The Magento integration imports customer data from your store, which you can use for segmentation based on purchase information, sending transactional and abandoned cart emails, and adding dynamic product information to emails.

Who is Campaigner best for?

Campaigner is the best alternative to HubSpot for:

1. Companies with an existing website seeking to enhance it with marketing automation.
2. Ecommerce companies utilizing Magento and looking to automate transactional and cart abandonment emails.

In the Campaigner vs. HubSpot comparison, Campaigner stands out as a more affordable HubSpot alternative for marketing automation and SMS marketing.

Campaigner Pricing

Campaigner pricing starts at $59/month for 5K contacts and 30K emails. This Starter plan includes the drag-and-drop editor, over 900 email templates, landing pages, segmentation, and conversion tracking. The Essential plan costs $179/month for 25K contacts and 150K emails. It also removes Campaigner branding and adds dynamic content and ecommerce integrations. You can test Campaigner for free with the 30-day free trial.

GetResponse Review – HubSpot Alternative (4.1)

“A competitively priced platform with smart automation features, easy integrations”

GetResponse boasts distinct features that set it apart from HubSpot and other competitors on this list. While its primary offering is email marketing, it also encompasses marketing automation, CRM, and lead generation functionalities. This makes it an excellent alternative to HubSpot for small businesses. If your focus is solely on sending email newsletters, consider Mailchimp or Constant Contact.

You can configure email automation workflows based on preset triggers and segmentation. The workflow covers everything from landing pages to sales team notifications. Simple lead scoring can be used to track automation events over time (e.g., cart abandonment, newsletter subscription, message open).

GetResponse Autofunnels and Webinars

Where GetResponse truly differentiates itself from other HubSpot alternatives is its integrated webinar software and Autofunnels.

Webinars are a highly effective method for generating leads or promoting products and services. The GetResponse webinar tool is unique as a feature not typically offered by other marketing automation platforms.

With GetResponse, you can host webinars directly within the marketing automation platform to create complete funnels, eliminating the need for third-party webinar solutions.

Autofunnels are pre-built funnel templates that allow you to quickly assemble your sales and marketing funnels. Businesses can leverage these marketing funnels to sell digital or physical products. They include all necessary steps: landing pages, forms, emails, webinars, and even payment processing through integrations with platforms like Stripe, PayPal, Square, etc.

Quick overview

• Send newsletters and autoresponders
• Web forms and surveys
• Marketing automation workflows
• Premade Marketing Funnel templates
• Facebook and social ads creator
• Reporting

GetResponse Pricing

What does GetResponse cost? Sign up for a free plan to explore the software. The free plan offers unlimited emails and a website builder, limited to 500 subscribers. The basic plan starts at $19/month, which is very competitive compared to HubSpot, especially given the features included. Higher-tier plans incorporate Autofunnels, e-commerce functionalities, CRM, and many more features. See all plans and pricing details here.

Who is GetResponse best for?

GetResponse is a superior alternative to HubSpot for anyone looking to initiate or expand their email or marketing automation strategy. It’s also ideal for SMBs aiming for more extensive marketing automation, including businesses that want to build their funnels using webinars. Compared to HubSpot, its pricing is significantly more attractive. While HubSpot offers blogging functions, GetResponse focuses on robust landing page capabilities.

GetResponse offers new customers an additional 10% discount, on top of any discount you’d receive for a yearly plan. Claim your discount here.

Learn more about GetResponse or start a free trial

So Which HubSpot Alternative is the Best for You?

Many businesses seek marketing automation software to streamline their marketing, sales, and Customer Relationship Management (CRM) processes. We’ve highlighted services similar to HubSpot for those aiming to find their ideal inbound marketing software. But determining the best HubSpot alternative for you largely depends on the specific marketing and sales program you are running.