Boost Sales: Top 11 Sales Funnel Tools to Convert Leads

Looking to increase your sales and build a strong customer base? Sales funnel tools are the essential software you need to get started.

Sales funnel tools are incredibly popular, with over 570,000 websites utilizing at least one. This is because sales funnels directly enhance sales, from lead generation and nurturing to closing deals. They provide invaluable insights into customer behavior at each stage. By designing your funnels intelligently, you can effectively draw in sales-ready customers.

We’ve reviewed this list of the best sales funnel tools and outlined what to look for when creating a sales funnel for your business.

Overview of the 11 Best Sales Funnel Tools

A sales funnel maps the journey a potential customer takes when interacting with your company. Most people don’t make a purchase immediately after discovering a brand. There are several stages and steps in the sales funnel, from initial research to consideration.

A sales funnel builder tool simplifies the process of mapping and automating these stages. Here’s a brief overview of the top sales funnel software:

What is a Sales Funnel?

A sales funnel is a series of stages customers go through, from their first interaction with a brand until they make a purchase.

At the top of the sales funnel, you have a wide range of potential customers. As they progress, some may take different paths, encounter dead ends, or even backtrack before finding the right path to conversion. This represents the sales funnel stages, and only some follow a linear path. Some may require more effort, while others may be lost along the way.

What to Look for in a Sales Funnel Builder

A robust sales funnel builder offers features for every stage of your customer’s journey. Here are the most important features to seek in quality sales funnel software:

1. Easy Sales Funnel Editor

The best sales funnel builders provide a straightforward interface for creating and customizing sales funnels. Look for a tool with drag-and-drop functionalities to design landing pages and automated email follow-up sequences without coding.

2. Pre-designed Landing Page and Email Templates

You need a tool with pre-designed sales funnel templates that suit your usage. Some of the tools below feature lead generation templates and email sequences, enabling you to start with best practices and launch your funnels faster.

3. A/B Testing

Split testing is an excellent way to optimize conversions within your sales funnel. It’s crucial for understanding what resonates with your audience and for boosting conversion rates.

4. Integrations with Your Other Software

Integration with your other martech tools is vital. The best funnel builder should connect and sync customer data with automation platforms, CRM systems, your website, and similar tools.

5. Conversion Tracking

Top sales funnel creators come with built-in analytics and conversion tracking. This allows you to monitor your funnel’s performance from A to Z, ideally including tracking of click-through rates, conversion rates, and generated revenue.

6. Automation

Every business owner desires automation to save time. The best sales funnel builder features a visual workflow builder to automate email sequences, contact management, upsells, and cross-sells.

7. Customer Support

Quality sales funnel software should offer reliable customer support available when you need it. Look for features like a knowledge base, video tutorials, and an accessible support team that can help troubleshoot issues and answer any questions you might have.

11 Best Sales Funnel Tools (Reviewed)

1. ActiveCampaign – Best for Automated Funnel Templates

ActiveCampaign is renowned as one of the leading email marketing software and automation platforms. However, many are unaware it also offers sales automation and CRM, known as ActiveCampaign Sales.

Email marketing automation is its true strength, complemented by its CRM capabilities. One of ActiveCampaign’s standout features is its automation recipes. If you’ve never built a sales workflow, it provides over 900 pre-built templates to get you started.

ActiveCampaign is designed to integrate with virtually any other software platform, boasting over 900 integrations.

ActiveCampaign refers to sales pipelines as “building blocks” of its sales CRM, visualizing your entire sales process. A deal represents a sales opportunity, and pipelines allow you to track the progress of each opportunity.

Never built a sales pipeline? No problem. It’s remarkably easy with ActiveCampaign. Simply name your sales pipeline, and ActiveCampaign handles the rest, providing a default three-stage pipeline like this:

The platform offers ample on-page guidance to help you set up your sales funnels within a user-friendly interface.

Pricing for ActiveCampaign starts at $15/month with annual billing. This plan includes sales automation, chat and email support, lead scoring, pipelines, accounts, deal management, task management, reporting, and email content generation.
Start your free trial or view pricing plans.

2. Engagebay – Best Affordable Sales Funnel Tool

Engagebay is a comprehensive and affordable CRM platform offering marketing, sales funnel, and customer service products. If your business has a large contact base and you need to track leads, sales calls, and other tasks, Engagebay’s sales automation is incredibly useful.

It stands out as one of the best sales funnel builders for small business owners, startups, and solopreneurs due to its accessible pricing.

One of Engagebay’s notable features is its automation builder. With this visual workflow builder, you can create new events and notes, assign tags, send emails, and open and close tasks. You can use conditions to split workflows based on tags, tasks, email opens, and clicks.

In the “Deals” tab of the Engagebay dashboard, you can monitor the progress of any opportunity in your sales funnel.

Add new deals to your pipeline and sort them by status. For instance, when a client is won, drag their card to the “Won” column. You can access contact/company information, deal value, and set task deadlines to follow up and stay on top of your deals. Sales Bay also includes calendar management, workflows, email sequences, and SMS/call logs.

EngageBay boasts powerful contact management. You start with a database, then can segment contacts into lists or under specific brands/companies.

Dynamic lists group your contacts based on common data points, helping you stay organized and target customers more effectively. There are two types of lists:

• Smart lists update with new contacts matching filter criteria and remove contacts that no longer match.
• Static lists do not update dynamically.

Engagebay pricing for 500 contacts starts at $11.04/month (annual billing) for the Basic plan, which includes multiple deal tracking, calls, predictive lead scoring, integrations, and a tag manager. Engagebay also offers a free plan for 250 contacts, with email marketing, automation, lead capture, helpdesk, and live chat.

View pricing plans or get a free plan.

3. Pipedrive – Best for Sales Pipeline Creation

Pipedrive is a customer relationship management and sales funnel software platform designed to help businesses track and manage their sales pipeline.

Pipedrive is one of the best sales funnel builders for creating complex sales funnels. A favorite feature is its visual sales pipeline. You can collaborate with team members, move leads through the funnel, and optimize your sales process. Its drag-and-drop builder simplifies pipeline customization, allowing sales teams to quickly adjust stages and actions based on evolving sales strategies.

Pipedrive’s email tracking feature shows you when a recipient has opened an email or clicked a link. Pipedrive also offers email marketing tools, available as an add-on.

This sales funnel tool includes a customizable chatbot you can add to your website. It helps connect new leads with the right sales representative based on their responses, and can also qualify and redirect leads, helping to secure more sales calls.

Pipedrive’s Essential plan starts from $14 per month and offers two-way email sync, a funnel builder, multiple email accounts, customizable email templates, prospect and deal management, customizable pipelines, a prospect inbox, and lead routing. Start a 14-day free trial with full access to all Essential plan features.

4. HubSpot – Best for an All-in-One Sales Funnel

HubSpot is a comprehensive CRM and marketing platform with all the tools a business needs to manage its sales funnel. It features marketing, sales, and service hubs.

It’s one of the most popular sales funnel builders discussed here. HubSpot offers software with a sales funnel builder, over 100 pre-designed website templates, a CMS, and automation. With HubSpot, you can track quota attainment, uncover sales trends, and tailor your sales pipeline to your needs.

HubSpot provides an overview of each lead in your funnel. With custom tracking and handoff, you can capture and convert sales-qualified leads.

HubSpot’s Sales Hub visually displays the sales funnel stage for each sales opportunity, allowing you to see who has been contacted, purchased, sent a contract, and converted into a customer.

When you add a new sales opportunity, HubSpot CRM saves time by auto-populating most of the record. You can use contact histories to create segments based on website visits, email interactions, and any other data you possess. Then, target these segments with personalized content and email campaigns to nurture leads.

HubSpot’s reporting and analytics tools provide insights into your sales funnel’s performance. You can track key metrics such as conversion rates, deal stages, and revenue to optimize your funnel and improve your sales process.

HubSpot’s pricing starts from $30 per month. The Starter plan includes 1,000 marketing contacts, 5,000 emails, 2 users, basic automation, CMS, mobile apps, and 2 sales pipelines. HubSpot also offers a free plan with email scheduling, canned snippets, live chat, a deal pipeline, and Slack integration. Pricing significantly increases for advanced features, with over a $1,500 difference between the Starter and Professional plans. This leads many customers to look for alternatives. HubSpot has many products, each with several pricing plans. Learn more about HubSpot pricing details here.

View pricing plans or get a free plan.

5. GetResponse – Best for Visual Sales Funnel Creation

GetResponse is an all-in-one online marketing platform primarily focused on email marketing. Its email marketing plan provides all the tools you need to create and send newsletters without paying for additional features.

GetResponse’s Conversion Funnel builder makes it one of the most effective sales funnel tools on our list. It helps you create sales funnels, landing pages, pop-ups, automate your emails, sell products, recover abandoned orders, and convert customers.

What makes it different? Its specificity. The GetResponse Conversion Funnel builder starts by asking if you want to:

1. Build your email list (or leads)
2. Sell products
3. Promote a webinar

GetResponse offers over 30 conversion-optimized funnel templates designed for selling, list building, showcasing your offers, and aiding growth.

Here’s an example of a sales funnel in GetResponse: You create attractive, conversion-optimized web pages. Then, you purchase targeted ads on Facebook and Instagram directly within GetResponse to drive traffic to your landing pages. Once leads sign up, you can nurture them with automated email campaigns.

The best part is that each sales funnel template comes pre-designed with high-quality images, layouts, and sales copy, so all you have to do is add your offer details.

The GetResponse pricing for sales funnels starts from $48.40 per month. It includes marketing automation, event-based workflows, webinars, advanced segmentation, contact scoring, and the sales funnel builder. GetResponse offers a free plan with 2,500 emails, 500 contacts, email marketing, landing pages, and a website builder.

View pricing plans or get a free plan.

6. Keap – Best for B2B Sales Funnel

Keap is a sales and marketing platform tailored for small and medium-sized B2B businesses. It features a drag-and-drop sales funnel builder that helps you track leads and close more sales. With Keap, you can create custom sales automations to handle repetitive tasks like sending nurture campaigns.

You can automate welcome emails to new leads or assign a lead to a salesperson when they reach a certain stage in the process.

Keap provides SMS, email, landing pages, and payments, making it an excellent option for multichannel campaigns. Critically, you can personalize these messages with segmentation and automation conditions.

The reporting feature allows you to see lead conversions by stage, their average duration, average time in each stage, and forecasted revenue per lead.

Keap offers a 14-day free trial so you can test if it’s right for you. Pricing for Keap starts at $79 per month for 1,500 contacts, 2 users, email marketing, sales and marketing automation, SMS marketing (US only), lead capture, appointments, sales pipeline, quotes, payments, and landing page templates. This price does not include onboarding, which costs $999 for 90 days.

7. Landingi – Best for Sales Funnel Landing Pages

Landingi is a drag-and-drop landing page builder that enables you to quickly create, launch, and optimize sales funnel pages to convert more traffic into revenue. It empowers you to build landing pages for your funnels to capture more leads and boost conversions.

Landingi provides over 400 landing page templates to save time in creating high-converting landing pages. The templates are easily customizable; you can quickly change text, images, colors, and layout to match your brand and messaging. You can also personalize landing page templates with HTML, CSS, and JS.

Connect Landingi to email marketing, CRM, and marketing tools with over 100 integrations.

Pop-ups and A/B testing are essential features for any landing page builder, and Landingi offers both.

Its analytical tools accurately track user interactions and conversions. A/B testing and analytics help you optimize your sales funnel pages for increased conversions. If you’re seeking a comprehensive sales funnel builder, consider ActiveCampaign or Engagebay.

Pricing for Landingi starts from $29 per month for the Lite plan. This plan includes the drag-and-drop editor, over 400 templates, A/B testing, and analytics. Start a 14-day free trial and get all the Lite plan features.

8. Leadpages – Best for Lead Generation Funnel Pages

Leadpages is a lead generation platform for creating high-converting landing pages, opt-in forms, and websites. It features a drag-and-drop landing page and website builder. You also get over 250 professionally designed responsive templates, so you don’t have to start from scratch. Leadpages offers over 50 integrations with leading email marketing tools, advertising platforms, and analytics services.

Its conversion toolkit simplifies turning traffic into leads and sales. Toolkit elements include Leadmeters and alert bars, which help predict page performance and maintain visitor engagement.
Leadpages offers advanced analytics and A/B testing to refine your strategies and achieve higher conversion rates.

Leadpages is similar to Landingi, but Landingi is more affordable. Its basic plan starts from $29 per month, which is lower than Leadpages’ starting price of $37 per month. Compare Leadpages with Landingi.

Pricing for Leadpages starts from $37 per month, billed annually, for conversion tools, over 250 conversion-optimized templates, unlimited landing pages, pop-ups, a custom domain, and over 50 integrations. Leadpages offers a 14-day free trial with unlimited landing pages.

9. MailerLite – Best for Simple Funnel Creation

MailerLite is simple, effective, and affordable email marketing software. It also offers e-commerce features to sell physical, digital, and paid newsletter subscriptions.

It includes a website and landing page builder with over 30 templates for lead generation. You can then set up email workflows to automatically send nurture emails. All MailerLite editors share the same interface, making it easy to learn and create sales funnels with landing pages, forms, and emails.

With MailerLite, you can also create a checkout page for your funnel, meaning you can build a complete sales funnel from visit to payment.
You can connect MailerLite with over 140 tools to extend its functionality, including ClickFunnels, Shopify, WooCommerce, Facebook Audiences, HubSpot, Pipedrive, and Zapier.

The MailerLite Growing Business plan starts at $9 per month for 500 contacts, unlimited monthly emails, 3 users, templates, checkout pages, dynamic emails, unlimited websites, and 24/7 email support. MailerLite also offers a free plan with 1,000 contacts, 12,000 monthly emails, drag-and-drop editor, pop-up editor, email automation builder, and 10 landing pages.

View pricing plans or get a free plan.

10. Brevo – Best for Multichannel Funnel

Brevo, formerly Sendinblue, is a popular email marketing provider founded in 2012, now serving over 500,000 active users.
With Brevo, you can create a multichannel sales funnel that includes emails, SMS, WhatsApp messages, live chat, and web push notifications. It also provides a lightweight CRM for tracking and managing leads.

Monitor lead progress and automate messages. While the automation builder isn’t as elaborate as ActiveCampaign’s, it is highly effective. Brevo also offers a reporting feature to analyze sales revenue, win rates, and team performance.

Within Brevo, you can automatically include UTM tags in your email marketing campaigns to track sales funnel conversions. It even offers tools for managing social media campaigns.

Brevo provides all the tools a B2B business needs to create simple sales funnels. Create landing pages and forms for lead generation. Send multichannel nurture campaigns via emails, SMS, live chat, web push, and WhatsApp. Track and close deals with the sales CRM and shared inbox. Create order pages with Stripe and PayPal integrations.

Brevo’s Starter plan begins at $12 per month for 5,000 emails, 500 contacts, email campaigns, CRM, automation, page tracking, SMS and WhatsApp campaigns. Its free plan includes 300 emails per day, customizable email templates, transactional emails, SMS marketing, and the CRM.

View pricing plans or get a free plan.

11. Moosend – Best for Affordable Funnel Creation

Moosend is an email service provider known for its user-friendly interface, quick learning curve, and excellent value for money.
You can create landing pages, forms, and emails with the same intuitive drag-and-drop editor. Moosend offers over 75 clean, modern email templates to kickstart your email marketing campaigns.

Connect your website to track your sales funnel performance and determine how many conversions your email campaigns generate.

Moosend’s workflow editor is excellent, and they’ve created 18 automation templates for common sequences. These are simple enough for beginners yet powerful enough for experienced marketers. Each recipe is fully customizable.

Moosend provides detailed analytics, including a performance overview, recipient activity, click tracking, email client and device data, and location. With 42 integrations, you can connect it with a CRM, Shopify, lead generation platforms, and e-commerce tools.

Its lead scoring feature is excellent for building a sales funnel. It scores your leads based on their behavior and interaction, identifying the most engaged ones for follow-up.

Moosend is a bargain; you won’t find a better tool at this price point. The Pro plan starts at $9 per month for 500 contacts, unlimited email campaigns, landing pages, forms, marketing automation, web tracking, transactional emails, and an SMTP server. Start a 30-day free trial.

View pricing plans or start your free trial.

Final Thoughts on Sales Funnel Tools

We’ve analyzed the best funnel builders with features like email marketing and automation, funnel creation, landing page building, and sales pipelines. SMBs seek quality and simplicity, and they cannot afford expensive features they don’t need. Engagebay, MailerLite, Brevo, and Moosend offer excellent free plans and great value for their paid tiers. If you’re looking for a funnel builder with advanced automation, try ActiveCampaign, HubSpot, and GetResponse. For a specialized B2B sales funnel builder, choose Keap.
Landingi and Leadpages are excellent choices for creating high-converting landing pages to generate leads for your sales funnel. However, you’ll need email marketing software, a marketing automation platform, or a CRM to cover the rest of the funnel.

Frequently Asked Questions About Sales Funnel Tools