Top 8 Yotpo Email & SMS Marketing Alternatives for E-commerce

In an unexpected turn, Yotpo announced the discontinuation of its email marketing and SMS services by December 2026. This decision impacts an estimated 3,500 to 4,000 businesses currently relying on these solutions.

This news comes as a significant shock for many brands, who are now pressed to make a crucial decision: Where do we go from here?

Switching platforms is never a light undertaking, and the timing couldn’t be more critical. If you aim to complete this transition before or during the peak Black Friday and Cyber Monday season in Q4, time is of the essence. While there is still time, it’s limited, and the setup must be flawless to ensure success.

As you consider your next steps, ask yourself: What do we truly need, and what matters most to our team? Make the decision that best aligns with your business, existing tools, and timeline. Finding the best solution for your specific needs is paramount.

Quick Comparison of 8 Top Yotpo Email & SMS Alternatives

We’ve thoroughly tested and analyzed dozens of email marketing and SMS services to identify the most suitable options for businesses transitioning from Yotpo. If you’re short on time, here’s a quick overview of the top 8 Yotpo alternatives for email and SMS marketing.

Not all Yotpo users require every feature. For those with simpler email marketing needs, consider additional alternatives like Drip, Privy, Mailchimp, or Campaign Monitor if you don’t need reviews and email + SMS bundled into a single software.

The 8 Best Yotpo Alternatives for Email Marketing

We’ve selected the leading Yotpo alternatives, highlighting their unique strengths and the types of businesses they best serve.

1. Omnisend

Omnisend is an email marketing platform specifically built for e-commerce. It leverages your web store’s customer data to create highly segmented campaigns.

You’ll find the e-commerce platform integrations you need, as it supports not just Yotpo but all major platforms. Omnisend’s pricing is a key advantage over Klaviyo, often being more affordable than Yotpo itself, without significant differences in email and SMS features.

Omnisend’s automations are adaptable and sales-focused. It uses your store’s behavioral tracking for precise segmentation and delivery. The platform also includes a customer lifecycle map, offering an overview of how close potential customers are to purchasing at any given moment and suggesting automated workflows to help convert them.

Omnisend also boasts review collection features for Shopify stores, similar to Yotpo. While Omnisend’s review management tool isn’t as advanced as Yotpo’s dedicated solution, it’s included in their Standard plan, which starts at $16 per month. In contrast, Yotpo’s Starter plan for reviews costs $79 per month and doesn’t include any email or SMS marketing features.

Omnisend also excels in customer support, offering 24/7 assistance via live chat and email, with an average response time of 4 minutes.

Omnisend pricing starts at $16 for 500 contacts and 6,000 emails per month. It offers a free plan that includes 250 contacts and 500 emails. Omnisend provides a 30% discount for one year for new customers migrating from Yotpo. If you pay more than $250 per month, you also receive a free migration package.

2. Klaviyo

Klaviyo is an email and SMS marketing platform designed for e-commerce. It started as an email marketing tool and later expanded to include other channels. Klaviyo uses your online store’s customer data to create targeted campaigns that drive sales.

Klaviyo offers more e-commerce platform integrations than Yotpo and provides greater control over your marketing campaigns through detailed segmentation and predictive analytics. Its automations are highly customizable, allowing you to create workflows targeting customers based on their purchases and product page visits.

Klaviyo also features integrated reviews for Shopify stores. It automates review requests after a purchase, offers incentives like coupons for leaving reviews, and helps display those reviews on both your website and in emails. This functions as an automated review process.

Klaviyo pricing starts at $20 for the email plan with 500 contacts and 5,000 emails. It also offers a free plan to help you explore the platform. Klaviyo has launched a specific migration program to facilitate the switch for Yotpo customers, offering to match their pricing for 12 months.

3. ActiveCampaign

ActiveCampaign is one of the best marketing automation platforms available. It began as an email marketing specialist, so ActiveCampaign also boasts excellent tools for creating and sending email campaigns. If you’re coming from Yotpo, ActiveCampaign can be a strong contender, though it’s not as direct a competitor as Omnisend and Klaviyo.

ActiveCampaign strikes a perfect balance between sophistication and ease of use. You can build advanced automations, yet the visual workflow builder is incredibly user-friendly. Plus, you get over 900 workflow templates as starting points for automating almost anything you can imagine, all fully customizable.

ActiveCampaign is ideal for e-commerce businesses. You can connect directly to major platforms like Shopify and WooCommerce, with over 900 third-party integrations in total. After connecting your web store, you can use behavioral tracking to trigger automations, such as sending a follow-up email when a contact lands on a product page but doesn’t purchase.

ActiveCampaign pricing starts at $15 per month per user. There is a 14-day free trial available.

4. Attentive

Attentive is an SMS marketing platform built for medium to large businesses, specializing in personalized mobile messaging. Attentive was built from the ground up for text message marketing, and it shows. The platform helps brands capture subscribers and send personalized, direct messages via SMS (and email) to drive engagement and sales.

You can set up sophisticated SMS automations and journeys, such as multi-step welcome series or abandoned cart reminders, using a visual builder and predefined templates. Attentive leverages AI and personalization to boost relevance, for instance, by using customer browsing or purchase data.

Attentive also supports two-way SMS conversations with AI-powered automated responses to FAQs. Like Yotpo, Attentive is built with e-commerce in mind. It integrates natively with major store platforms like Shopify and BigCommerce, and with dozens of other tools for loyalty, customer service, and data.

This means you can trigger campaigns based on customer behavior in your online store. For example, Attentive will automatically send a follow-up message when someone abandons their cart or browses a product they don’t buy—an automation users report as highly effective for driving sales.

Attentive pricing is available upon request and typically represents a significant investment, with minimum commitments often around $2,000 per quarter. They offer a 30-day free trial period to test the platform.

5. Brevo

Brevo (formerly Sendinblue) started as an email marketing tool but has evolved into a comprehensive marketing automation and CRM platform. Email campaign creation and automation remain at its core, but it also features a sales CRM, a customer data platform, live chat tools, and an email API for transactional emails and SMS.

One of Brevo’s standout features is its free plan. While perhaps not the primary concern for those looking to switch, it’s invaluable for evaluation and migration setup. The breadth of features included in Brevo’s free plan is impressive. You can create and send email, SMS, and WhatsApp campaigns, getting full access to Brevo’s pre-designed email templates. Sales teams can also create a sales pipeline to track tasks, and live chat tools are also free.

On paid plans, Brevo offers advanced email automation tools. There are workflow templates for abandoned cart emails and product purchase automations. These workflows integrate with e-commerce platforms like Shopify and WooCommerce. Its workflow builder is easy to use, mirroring the platform’s overall simplicity. AI-powered predictive sending monitors when each contact is most likely to open emails.

Brevo is also known for its excellent customer support. Email tickets are monitored 24/7 on all plans, and phone support is available on higher-tier plans.

Brevo pricing starts at $8.08 per month per user for basic campaign creation tools, including 5,000 emails per month. Marketing automation tools come with the Business plan, starting at $16.17 per month per user.

6. GetResponse

GetResponse is a popular choice for email marketing and marketing automation, also catering to e-commerce businesses. You can connect a GetResponse account directly to most e-commerce platforms. Additionally, it offers tools like transactional emails, abandoned cart recovery workflows, promotional codes, and AI-powered product recommendations for email campaigns.

Yotpo doesn’t include tools for creating digital products, which is quite common in the content creation industry. GetResponse, however, covers this in three distinct ways:

• You can create digital courses to sell.
• You can host webinars.
• You can sell newsletter subscriptions.

GetResponse is well-equipped to help you promote digital products. Its sales funnels are ideal for selling subscriptions and acquiring new registrations. Forms can link directly to a product, such as a course or webinar. People register, share their data, pay, and download—all in the same sequence, making it quick and convenient. And you can automate the entire process.

GetResponse pricing starts at $13.30 per month per user, including 1,000 contacts. The Marketing Automation plan costs $40 per month. Course and e-commerce tools are priced separately. There is a free plan with basic list building and email marketing tools.

7. MailerLite

MailerLite is an email marketing platform that keeps things simple and does them well, all at an affordable price. Unlike Yotpo, which aims to cover multiple aspects like reviews and loyalty, MailerLite focuses exclusively on email marketing.

It’s a strong choice if you’re looking for a straightforward tool to fill the gap left by Yotpo’s discontinued email and SMS features.

Simplicity doesn’t mean lower quality. MailerLite boasts some of the best email deliverability rates, thanks to its reliable sending infrastructure.

MailerLite combines ease of use with powerful features. Its drag-and-drop editor makes creating personalized and engaging emails a breeze, and pre-designed content blocks allow you to quickly build newsletters or promotions. You can easily connect your Shopify store to import product listings and create custom campaigns.

MailerLite pricing starts at $9 per month for 500 contacts and unlimited emails. There is a free plan with 1,000 contacts and 12,000 emails per month.

8. Moosend

Moosend is one of the most cost-effective email marketing platforms available. Its value for money makes it a highly attractive email marketing tool. Moosend combines simplicity with powerful features, ideal for small and medium-sized e-commerce businesses.

Moosend integrates with some major e-commerce platforms like Magento and WooCommerce, allowing you to sell products directly from emails. Many integrations aren’t native, so you’ll need to use Zapier.

It’s not the strongest option on our list if you’re an advanced e-commerce user. Where Moosend truly shines is in its simplicity and cost-effectiveness. It offers a single plan with all features included, making it an ideal solution for smaller businesses.

Moosend tracks your customers’ website activity and sends that information directly to its marketing CRM. Best of all, these features are already included in its low-cost plan. With tracking data, you can trigger automations and easily create workflows thanks to its visual editor and 18 automation templates.

There are no limits on the number of emails you can send with Moosend. You can use it for both transactional emails and promotional campaigns.

Moosend pricing starts at $9 per month per user, including 500 contacts. There is a 30-day free trial.

Which is the Best Yotpo Alternative for You?

The recent news of Yotpo’s email and SMS tools discontinuation has left many customers seeking new platforms to fill these gaps. Here’s a summary of our top recommendations:

For comprehensive e-commerce solutions, we recommend Omnisend and Klaviyo as the top overall alternatives. Both options include email and SMS, along with review collection and management features.

If you are specifically looking for an email marketing tool to use alongside Yotpo’s review management platform, these are the best tools to consider:

• ActiveCampaign is best for advanced automation.
• If budget and value for money are your primary concerns, try MailerLite or Moosend.