The landscape of email marketing continues its trend of consolidation as Emailvision, a prominent French Email Service Provider (ESP), announced…
ExactTarget has unveiled significant new social CRM capabilities for its CoTweet
Amazon Simple Email Service (Amazon SES) has been introduced by Amazon Web Services as a new product designed to enhance…
Global information services leader Experian has strategically enhanced its product range by acquiring a majority stake in Techlightenment, a UK-headquartered,…
A Service Level Agreement (SLA) is a critical component of any service contract, formally defining the precise level of service…
Marketing automation describes software platforms meticulously designed for marketing departments and organizations to streamline and automate marketing processes. By significantly…
Choosing an Email Service Provider (ESP) can feel overwhelming, especially if you’re unsure what truly constitutes a high-performing partnership. Many…
Ecommerce sales experienced a robust 12% increase in November compared to the same period a year ago, as reported by…
A weighted scorecard, often referred to as an RFP decision matrix, is an indispensable tool designed to streamline the process…
A Request for Proposal (RFP) is a crucial document in the MarTech and email marketing landscape. It’s designed to elicit…